框架理论视域下的广告语研究

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1、中图分类号：单位代码：10231学号：42110372框架理论视域下的广告语研究学科专业：外国语言学及应用语言学研究方向：理论语言学作者姓名：胡晓琳指导教师：张旭红教授哈尔滨师范大学二〇一四年六月万方数据中图分类号：单位代码：10231学号：42110372硕士学位论文框架理论视域下的广告语研究硕士研究生：胡晓琳导师：张旭红教授学科专业：外国语言学及应用语言学答辩日期：2014年6月授予学位单位：哈尔滨师范大学万方数据AThesisSubmittedfortheDegreeofMasterASTUDYONADVERTISI

2、NGLANGUAGEFROMPERSPECTIVEOFFRAMETHEORYCandidate：HuXiaolinSupervisor：Prof.ZhangXuhongSpeciality：ForeignLinguisticsandAppliedLinguisticsDateofDefence：June,2014Degree-Conferring-Institution：HarbinNormalUniversity万方数据ContentsContent摘要..................................

3、.............................................................................................IAbstract...........................................................................................................................IIChapterOneIntroduction...............

4、..........................................................................-1-1.1Background......................................................................................................-1-1.2TheResearchSubjectoftheThesis.....................................

5、............................-2-1.3ThePurposeoftheResearch...........................................................................-2-ChapterTwoFrameTheory......................................................................................-4-2.1TheBackgroundofF

6、rameTheory..................................................................-4-2.2MainIdeaofFrameTheory.............................................................................-5-2.2.1FillmoreandCoulson..........................................................

7、..................-5-2.2.2OtherMajorScholarsofFrameTheory..............................................-10-2.2.3FrameTheoryAppliedinThisEssay..................................................-11-2.3FrameTheoryandMeaningConstrual....................................

8、......................-13-2.3.1FrameandtheCoherenceofDiscourse...............................................-15-2.3.2FrameandLexical...................