张家界市旅游业发展的制约因素及对策研究

《张家界市旅游业发展的制约因素及对策研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、中南民族大学硕士学位论文张家界市旅游业发展的制约因素及对策研究姓名：粟娟申请学位级别：硕士专业：中国少数民族经济指导教师：朱克勤20040501摘要旅游业是一个综合性产业具有十分突出的关联带动作用被誉为朝阳产业支柱产业它为世界各国各地区的经济发展起到了良好的促进作用张家界市拥有世界明珠世界自然遗产武陵源风景名胜区独特的资源是张家界市发展旅游业的优势也是张家界市经济发展的重要条件但目前张家界市旅游业在发展过程中还存在许多问题旅游对经济带动作用不强旅游经济呈不均衡性旅游业各部门的服务功能及基础设施未能充分发挥旅游产品结构不合理旅游商品开发水平低旅游开发和环境保护矛盾突出管

2、理体制不顺周边地区竞争加剧市区旅游地位下降客源市场呈萎缩态势文章针对这些问题从思想政策开发定位资金四个方面进行了深入分析研究制约张家界市旅游业发展的原因在于思想认识上有误区政策上不配套市场开发定位不准景区容量有限投资不到位在此基础上本文提出了发展张家界市旅游业的对策建议一是对旅游资源实行传承保护性开发走可持续道路二是调整旅游业的行业结构三是实施融合营销创造张家界品牌价值四是加强政策引导改善旅游业发展环境五是开展网上旅游开辟张家界市旅游新时代关键词张家界市旅游业制约因素对策AbstructTourismisamultiple-producingindustry,whic

3、hisrelatedalotandcanpromoteotherindustries,soitisnamed"therisingsunindustry"or"pillarindustry".Tourismpromoteseconomyofeverycountryandeveryareaoftheword.ZhangjiajieMunicipalityhasWulingyuanScenicSpot-theWordNaturalHeritage.TheuniqueresourceistheadvantageofZhangjiajietourismgrowthandisal

4、sotheimportantconditionofZhangjiajieeconomygrowth.However,atpresenttherearemanyproblemsexistinginZhangjiajietourismdeveloping.Thatis,tourismcan'tpromoteeconomyeffectively.Tourismeconomyisnotbalanced.Thefunctionofserviceandbasefacilitiesofeachbranchoftourismdoesn'tbringintoplay.Thestanda

5、rdoftourismcommoditydevelopingandenvironmentedprotectionarefullofcontradictions.Themanagerialsystemisnotreasonable.Thecompetitionallaroundareasintensifiesandthemarketofguests'resourceshrinketc.Tocounteralltheseproblems,thisarticleanalysesthemfromfouraspectsandresearchesoutthereasonswhic

6、hrestrictZhangjiajietourismgrowth.Thereasonsarethefollowing:misunderstandingoftourism,lackofpolicysuportingtourism,uncorrectfixedpositionoftourismmarketdeveloping,limitedscenicspotcapacity,lackofinvestmentect.ThearticlegivesforththesuggestionsandcountermeasuresofdevelopingZhangjiajietou

7、rism.Fist,thetouristresourcesshouldbeprotectedanddevelopedsoastohaveasustaineddevelopment.Second,tourismindustrydevelopmentstructureshouldbeadjusted.Third,weshouldcarryout"mixedsale"andproduce"Zhangjiajiebrand"value.Fourth,weshouldstrengthenpolicyguidingandimprovetheenvironment