传统媒体微信公众账号的发展现状和策略-研究

《传统媒体微信公众账号的发展现状和策略-研究》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、THEDEVELOPMENTSITUATIoNANDSTRATEGYRESEARCHOFTRADITIoNALMEDIAWECHATPUBLICPLATFoRMABSTRACTWiththedevelopmentofthemobileIntemeteraandthesocialnetworks，Wechat，MicroBlogetc．wemediashowedarapiddevelopmenttrend．Asoneofmicropropagationmodes，Wechatwithafreesocialexperienceandco

2、nvenientinformationtransmissionwinstheaudience’Sfavor．InWechatonthelineafter16months，thenumberofusersreached200millionsreationoftheInternetdevelopmentmiracle．ThetraditionalmediahaveopenedaccountswiththeWeChatpublicplatform，usingtheadvantageofmultimediacompatibletoprovi

3、decontentservicetotheaudience．Throughthedatastatisticsandanalysis，thispapersummarysthedevelopmentofWeChatpublicplatforminrecentyears．ThispaperalsofindstheproblemsofWeChatpublicplatform,andexplorethedevelopmenttrendofWeChatpublicplatform．Accordingtostatisticalanalysisof

4、morethanthirtyprovincialprintWeChatpublicplatformoperationwithinamonth，TheauthorthinksthatthedevelopmentofthemediaWeChatpublicplatformisstillintheinitialstage，andmanyaspectsneedtobeimproved．Atpresent，themediaWeChatpublicplatformexistssomeproblems，suchasinformationinthe

5、formofsingle，timelinessandweakinteraction．Inthefuture，themediaWeChatpublicplatformshoulddevelopmultimediainformation，interactivecommunicationmode，atthesametimeshouldchangesinglenewsinformationmodeintotheintegratedinformation．mode．Inaddition,themediaWeChatpublicplatform

6、shouldalsoexploretheprofitmode．Forexample，themediaWeChatpublicplatformcanprovidepersonalizedinformationaccordingtotheuser’Sinformationneeds，andtheWeChatpublicplatformcanbeusedfortransmitadvertisementsandproducts’information．KEYWORDS：Media：WeChat；Thepublicaccounts；Prese

7、ntsituatiomProblems；Strategy目录一、绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1(一)前言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1(二)选题的价值意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．1(三)国内外研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．2(四)研究方法和主要解决的问题⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3二、微信的产生及发展⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯5三、微信的信息传播特点分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯7(一)传播形式——多种传播模式的交融⋯⋯⋯⋯⋯⋯⋯⋯⋯．7(二)传播内容——以语音聊天为特色的多媒体内容传

8、输⋯⋯⋯⋯．．8(三)传播优势——即时性传播与私密性传播的结合⋯⋯⋯⋯⋯⋯8(四)交际网络——真实交际圈与虚拟交际圈的融合⋯⋯⋯⋯⋯⋯9四、微信公众账号的产生与发展⋯⋯⋯⋯⋯⋯⋯⋯．．：⋯⋯⋯⋯10(一)微信公众账号的产生与发展⋯⋯⋯