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1、第1页共8页(试卷A)20-20年第学期《剑桥商务英语》期末考试试卷班级:姓名:学号:题号IIIIIIIVⅤ总分得分Ⅰ.FillintheblankswiththeproperexpressionfromAtoJaccordingtothecontext.(10points)1.A:CanyoutellmehowtogettotheWhiteSwanrestaurant?B:Sure.Keepstraightonthisroadandturnleft._______.A:Thankyou.2.A:Canyoutellme_______?
2、B:Verynicerooms.Theyhavebalconiesandbathrooms.Theyareonthesixthflooroverlookingthecity.3.A:___________________?B:Yes.I’dlikeacupofcoffee,ifwe’vegottime.4.A:____________?B:Yes,certainly.Thesearestarters,andthesearemaincoursesandthesearedesserts.5.A:Hello,Ithink___________
3、_______.B:Ohdear,whatseemstobetheproblem?6.A:Mr.Brown,_______________?B:Inmyowncase,Ithinkthereshouldbeflexibletimemanagement.Itisefficient.7.A:MissCastle,Ithinkyoumayhaveforgottentosendustheinvoiceforlastorder.B:Really,letmecheck---Oh,dear!Iamsorry.______________.I’llse
4、ndthematonce.A:It’sperfectlyallright.8.A:MissJones,_______________?B:Ihaveagoodrelationshipwithmypresentemployers.ButIfeelthatmyprospectsarelimitedthereandthattherewouldbemorescopeformytalentswithalargercompany.9.A:Excuseme,________________.B:Certainly.Youcantakethenumbe
5、r89bus,andgetoffatthefifthstop.Thenwalkabout100meters.A:Thankyou.10.A:Sarah,whatdoyouthinkofthenextyear’ssalescampaigninCanada?B:Well,thereisachancethatitwillsucceed.________________.ACanyouhelpmewiththemenu?BIt’smyfault.CMaybeormaynot,it’shardtotell.第2页共8页DTheremayhaveb
6、eensomemisunderstandingsaboutourlastorder.EWhatkindofroomsarethedoublerooms.FWhatareyourviewsonthis?GWhichbusshouldItaketogettotheHiltonHotel?HWouldyouliketohaveadrinkbeforeweleaveforthecity?IWhyyou’dliketoleaveyourpresentcompanyandjoinus?JYoucan’tmissit.Ⅱ.Fillintheblank
7、swiththecorrectmeaningoftheconceptionsandtheabbreviations.(10points)11.FourPs’ofTheMarketingMix:_______,______,_______,________.12.FourStagesofPromotion(AIDA):________,________,________,________.13.S.W.O.Tstandsfor:________,__________,____________,___________.14.TheUSPst
8、andsfor:______________________.15.CIFistheabbreviationof_____________________.Ⅲ.Readingcomprehension.(3