《走出牛津》(第二版)第三册unit2教案

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1、基础英语3课程教案授课题目（教学章、节或主题）：Unit2MarketisEverything课时安排6学时授课时间8Sep.,15Sep.,16Sep.教学目的和要求(分掌握、熟悉、了解三个层次)：1•掌握：Masterthekeylanguagepointsandusefulsentencepatternsineachpartofthisunit・2-熟悉：Understandthemainideaofthepassagesinthisunit.3.了解：Knowsomethingaboutdoingmarketrese

2、archandpromotingproducts・教学内容(包括基本内容、重点、难点)：1-基本内容：Underslandthewholetext.2.重点：Keylanguagepointsandusefulsentencepatterns.3.难点：Practicalwriting:Aposterforasummerclearancesale-讲课进程和时间分配：PartIMarketResearch(3学时)Step1Starter:Differentwaystogetmarketinformation(20minut

3、es)ReadthefivestatementsandanswerthequestionsonPage22.Step2Listeningexercise:Whatismarketresearch?(30minutes)Relatedwords:marketing,market,concept,location,enter,client,potentialclient,budget,provide•…with...,perceive,makeaneffort,getthebetterofsb.,competito匚Step3S

4、ituationaldiscussion:Themarketingmix:4Ps(25minutes)Step4Reading:SpecialmarketingtrainingStudythenewwordsandfinishtheexercises(60minutes)Languagepoints:1.respectiveadj.各自的，分别的e.g.HeandIareeachgoingtovisitour~teachers..2.forcesb.into+n•/doinge.g.Thethief〜himselfintot

5、hehouse・3.shortlyafter在…之后不久e.g.~youleft,amancameintotheofficelookingforyou.4.emerge/appear/showemerge:侧重缓缓出现的过程，从某物下/后露出，也可以比喻闲难、问题、事实等显现出來。emergence为其名词。appear:强调公开露面，被看见。show:语气较强，强调“露出来”。e.g.Afteraspellofwetdays,thesunemergedfrombehindthecloudstoday.Inhisdiseas

6、espotsappearontheskins.Ishowedmydrivinglicensetothepoliceman.5.tosb.'s+n.tosb.?sjoy令某人高兴的是…tosb/ssurprise令某人惊讶的是…tosb/ssorrow令某人悲伤的是…tosb/sexcitement令某人激动的是…6.theterminalstation终点虫占7.finev.罚(款)e.g.HewasfinedY200forbreakingthespeedlimit・Step5EnjoyanEnglishsong:House

7、forSale(5minutes)PartIIPromotingProducts(3学时)Step1Starter:Pointsaboutpromotingproducts(15minutes)Thepromotionofaproductinvolvesconsideringthe"TotalProduct^:itsbrandname,presentation,labeling,packaging,instructions,reliability,andafter-salesservice.Promotingaproduct

8、alsoinvolvesdevelopinga“UniqueSellingProposition(USP)M:thefeaturesandbenefitswhichmakeitunlikeanyofthecompetingproducts.Therearefourstagesinpromo