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ID:33964003
大小:139.36 KB
页数:18页
时间:2019-03-02
《英语汽车广告语言的翻译》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、毕业论文毕业论文题目:OntheLanguageFeaturesofEnglishAutoAdvertisingandTheirTranslation学生姓名:蔡兴烨学号:201001014125院(系):外国语学院英语系专业:英语班级:2010级本科1班指导教师姓名:刘卫红指导教师职称:副教授起止时间:2013年10月—2014年5月(外国语学院制表)11OntheLanguageFeaturesofEnglishAutoAdvertisingandTheirTranslationAThesisSubmitte
2、dToForeignLanguagesDepartmentOfZhongyuanUniversityofTechnologyInPartialFulfillmentoftheRequirementsFortheDegreeofBachelorofArtsByCaiXingyeSupervisor:LiuWeihongMay,2014iSCHOOLOFFOREIGNLANGUAGESZhongyuanUniversityofTechnologyDeclarationofAcademicIntegrityIpromi
3、sethatthethesiscontainsnomaterialwhichhasbeenacceptedfortheawardofanyotherdegreeordiplomainanyinstitutesofhigherlearningandthat,tothebestofmyknowledgeandbelief,thethesiscontainsnomaterialpreviouslypublishedorwrittenbyanotherperson,exceptwhenduereferenceismade
4、inthetextofthethesis.IunderstandthattodosowouldmeanthatIhadcommittedplagiarism,andthatitismyresponsibilitytobeawareoftheUniversity’sregulationsonplagiarismandtheirimportance.Signed:Date:iAbstract:Autoindustryhasbecamethemostimportantpartinthemanufacturingindu
5、strysincetheearliertimeinthe20thcentury.InChina,withthedevelopmentofsocialistmarketeconomysinceChina’sopeninguptotheoutsideword,advertisingindustryhasbeendevelopingathighspeed.IfforeigncarslaunchinChinesemarketanddrawcustomers'attention,advertisementwillbenec
6、essary.Theautoadvertisement,hasthelateofdevelopment.Thereforeexplorethelanguagefeaturesofautoadvertisingandseektheirtranslationhowtoattractcustomer’attentiondeeplyisemergency.KeyWords:languagefeatures,autoadvertising,translationstrategies摘要:从20世纪初开始,汽车工业就成为制造
7、业最重要的行业。在我国,随着对外开放和社会主义市场经济的建立,广告业进入高速发展时期。如果外国车想要进入中国市场并吸引来卖家,广告的作用可想而知。然而汽车广告,却发展缓慢,因此,从语言特征方面研究汽车广告并探究如何吸引消费者。关键词:语言特征,汽车广告,翻译策略iiiContents1.Introduction11.1literaturereview11.2significanceofthestudy12.TheTypesofAutoAdvertising13.LanguageFeaturesofAutoAdve
8、rtising13.1lexicalfeatures13.1.1metaphor23.1.2pun23.1.3hyperbole33.1.4personification33.2syntacticfeatures43.2.1imperativesentence43.2.2question53.2.3moresimplesentence53.2.4parallelstruc
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