英语汽车广告语言的翻译

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1、毕业论文毕业论文题目：OntheLanguageFeaturesofEnglishAutoAdvertisingandTheirTranslation学生姓名：蔡兴烨学号：201001014125院（系）：外国语学院英语系专业：英语班级：2010级本科1班指导教师姓名：刘卫红指导教师职称：副教授起止时间：2013年10月—2014年5月（外国语学院制表）11OntheLanguageFeaturesofEnglishAutoAdvertisingandTheirTranslationAThesisSubmittedToForeignLanguagesDepartmen

2、tOfZhongyuanUniversityofTechnologyInPartialFulfillmentoftheRequirementsFortheDegreeofBachelorofArtsByCaiXingyeSupervisor:LiuWeihongMay,2014iSCHOOLOFFOREIGNLANGUAGESZhongyuanUniversityofTechnologyDeclarationofAcademicIntegrityIpromisethatthethesiscontainsnomaterialwhichhasbeenacceptedfor

3、theawardofanyotherdegreeordiplomainanyinstitutesofhigherlearningandthat,tothebestofmyknowledgeandbelief,thethesiscontainsnomaterialpreviouslypublishedorwrittenbyanotherperson,exceptwhenduereferenceismadeinthetextofthethesis.IunderstandthattodosowouldmeanthatIhadcommittedplagiarism,andth

4、atitismyresponsibilitytobeawareoftheUniversity’sregulationsonplagiarismandtheirimportance.Signed:Date:iAbstract:Autoindustryhasbecamethemostimportantpartinthemanufacturingindustrysincetheearliertimeinthe20thcentury.InChina,withthedevelopmentofsocialistmarketeconomysinceChina’sopeningupt

5、otheoutsideword,advertisingindustryhasbeendevelopingathighspeed.IfforeigncarslaunchinChinesemarketanddrawcustomers'attention,advertisementwillbenecessary.Theautoadvertisement,hasthelateofdevelopment.Thereforeexplorethelanguagefeaturesofautoadvertisingandseektheirtranslationhowtoattractc

6、ustomer’attentiondeeplyisemergency.KeyWords:languagefeatures,autoadvertising,translationstrategies摘要：从20世纪初开始，汽车工业就成为制造业最重要的行业。在我国，随着对外开放和社会主义市场经济的建立，广告业进入高速发展时期。如果外国车想要进入中国市场并吸引来卖家，广告的作用可想而知。然而汽车广告，却发展缓慢，因此，从语言特征方面研究汽车广告并探究如何吸引消费者。关键词：语言特征，汽车广告，翻译策略iiiContents1.Introduction１1.1literatu

7、rereview１1.2significanceofthestudy１2.TheTypesofAutoAdvertising１3.LanguageFeaturesofAutoAdvertising１3.1lexicalfeatures１3.1.1metaphor２3.1.2pun２3.1.3hyperbole３3.1.4personification３3.2syntacticfeatures４3.2.1imperativesentence４3.2.2question５3.2.3moresimplesentence５3.2.4parallelstruc