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1、AbstractWithafairlylonghistoryofcivilizationandresplendentculture,modernChinahasplentyofwell-knownhistoricalsites,spectacularscenicspots,colorfulnationalcustoms,andpotentialtouristresources,whichattractmoreandmoreoverseastourists.Theboomingoftourismin
2、dustrycreatestheneedforwell-translatedtouristtextstoprovidequalifiedinformationforforeigntouriststotraveltothedestinationsinChina.ChinesetouristpublicitymaterialsareamediatointroducetothepublictheChinesetourismandculture，theaimofwhosetranslation，accor
3、dingly，istoattracttheforeigntouriststotravelinChinabyofferingthemwell-understoodinformationofbothnaturalandculturalscenery，leavingthemthesameexperiencesandeffectsastheChinesereadersafterreading.Therefore，whetherornottheEnglishtranslationisabletoachiev
4、efunctionallythesameeffectwouldbeverycrucialinthetouristtranslation.However,thequalityofcurrentEnglishtranslationofChinesetouristpublicitymaterialsisfarfromsatisfactory.Therefore,touristpublicitymaterialstranslationhasbecomeanurgentissuewhichdeservesa
5、furtherstudytocallforthetranslators‟attentionandsolution.Thethesisintroduceshighcontext,analyzesthecharacteristics,classificationsaswellasthefunctionsoftouristpublicitymaterials,studiesculturalproblemsintouristpublicitymaterialstranslation,andexplores
6、thefeaturesandrequirementsandstandardsoftouristpublicitymaterialstranslation.Thisthesismakesatentativestudyontouristpublicitymaterialstranslationbasedonhighcontext,andprescribeswhatapproachesandmethodsshouldbeadoptedinthetranslatingofChinesetouristpub
7、licitymaterialswithexamplesillustrated.Thisthesisiscomposedoffivechapters.Chapteroneisaconciseintroductionabouttheresearchobjectivesandcurrentsituation.Inthischapter,thethesispointsouttheproblemsexistingintouristpublicitymaterialtranslation,anditisnec
8、essarytomakeadeepstudytoqualifythetranslation.Chaptertwoanalysesthetouristpublicitymaterials.Thischapterstartswiththedefinitionoftourismandtouristpublicitymaterials,characteristicsofChinesetouristpublicitymaterials,aswellasiithefunctionsoftour
