手机传播机制在突发事件中的适应性研究 毕业论文

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1、目录内容摘要和关键词····························································1引言········································································1一、突发事件报道中的手机传播·················································2二、舟曲特大山洪泥石流灾害事件的手机传播呈现·································3（一）即时性传播····················

2、········································3（二）多媒体传播·····························································4（三）传受对等性·····························································5（四）信息不完全·····························································5三、手机传播在突发事件报道中的适与不适························

3、···············6（一）即时性与偶然性·························································6（二）多媒体与寡技术·························································7（三）传受对等与缺位·························································8（四）信息碎片与真实·························································8四、突发事件

4、中手机传播机制的改进策略·········································9（一）建立事件信息统一发布平台··············································9（二）完善手机传播网络建设机制·············································10（三）加强手机与网络媒体的融合·············································10（四）提升媒介素养和社会责任感·······································

5、······11五、结语····································································12参考文献···································································13Abstract&Keywords························································14手机传播机制在突发事件中的适应性研究——以8•7舟曲特大山洪泥石流灾害事件为例专业：新闻学学号：200913000522学生姓名

6、：李炽杏指导老师：陈赛花讲师【内容摘要】　在突发事件中，传统大众传媒往往无法到达第一现场，事后也难与灾区群众深入接触，信息会无法及时准确地传递给受众，因而其社会动员和社会组织功能被大大削弱。而手机媒体因其即时、多媒体呈现等优势，能有效地将信息传向外界，公众可以在第一时间通过手机向有关部门和媒体发出求救信息和报告相关灾情，进而开展社会动员和组织建立起救助平台，使事后救助更为顺利。由此手机媒体在突发事件报道中的媒介角色以及地位变得越来越重要。但突发事件中手机传播的机制却还存在着一些问题，如存在着即时性与偶然性、多媒体与寡技术、传受对等与缺位、信息碎片与真实等矛盾。以8·7舟曲特大山洪泥

7、石流灾害事件为例，通过对手机在突发性事件报道时的传播表现，对手机传播在突发事件报道中的适应性进行研究，提出建立事件信息统一发布平台、完善手机传播网络建设机制、加强手机与网络媒体的融合、提升媒介素养和社会责任感等改进策略。【关键词】手机；突发事件；传播机制；适应性手机媒体是移动时代的产物，它具有着广阔的发展前景。手机的出货量在近年来屡创新高。美国市场研究公司Canalys发布报告显示，2011年全球智能手机出货量达到了4.87亿部，首次超过了全球市场PC的出货量。程鹏.