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1、PRAISEFORPOWERSALESWRITING“Avaluabletooltoenhanceourwritingandsaleseffectivenessskills.Thisbookshouldbeineveryschoolandbusiness.”—HowardPutnam,authorofTheWindsofTurbulenceandformerCEOofSouthwestAirlines“SueHershkowitz-Coore’slatestbook,PowerSalesWriting,isabasic,down-to-earth,easyreadthatwillhelpa
2、nyoneimprovetheirwritingandcommunicationskills.Sue’sdelightfulpersonalityisevidentinthisvaluablereferencetool.”—JohnH.Schnatter,CEO,PapaJohn’sPizza“I’vebeentrainingsalesprofessionalsformorethantwentyyears,andthisisthebestbookI’veeverreadoneffectivesaleswriting.”—BrianTracy,bestsellingauthor,Goals!
3、“Businesssuccessisbecomingmoredependentontheabilitytodifferentiateandsellyourcompany(andyourself)throughyourwritingskills.Thehands-onmessagesinPowerSalesWritingarecrit-icaltowinningintoday’sfast-pacedglobaleconomy.”—RogerDow,SeniorVicePresident,GlobalandFieldSales,MarriottInternational,Inc.“Thisbo
4、okwillteachyoutowritebetterandfaster.”—FredShea,VicePresident-SalesOperations,HyattHotelsCorporationThispageintentionallyleftblank.POWERSALESWRITINGThispageintentionallyleftblank.POWERSALESWRITINGSueHershkowitz-CooreMcGraw-HillNewYorkChicagoSanFranciscoLisbonLondonMadridMexicoCityMilanNewDelhiSanJ
5、uanSeoulSingaporeSydneyTorontoebook_copyright6x9.qxd10/24/0312:00PMPage1Copyright©2004bySueHershkowitz-Coore.Allrightsreserved.ManufacturedintheUnitedStatesofAmerica.ExceptaspermittedundertheUnitedStatesCopyrightActof1976,nopartofthispublicationmaybereproducedordistributedinanyformorbyanymeans,ors
6、toredinadatabaseorretrievalsystem,withoutthepriorwrittenpermissionofthepublisher.0-07-143588-3ThematerialinthiseBookalsoappearsintheprintversionofthistitle:0-07-141033-3.Alltrademarksaretrademarksoftheirrespectiveowners.Ratherthanputatrademarksymbolaftereveryoccurrenceofatrademarkedname,weusenames
7、inaneditorialfashiononly,andtothebenefitofthetrademarkowner,withnointentionofinfringementofthetrademark.Wheresuchdesignationsappearinthisbook,theyhavebeenprintedwithinitialcaps.McGraw-HilleBooksareavailableatspec
