城市台自办栏目创新与节目资源整合研究——以苏州广电总台为例

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1、文摘要城市台自办栏目创新与节目资源整合研究OnInnovationofSelf-runColumnsandIntegrationofProgramResourcesinMunicipalTVStations——．Ta“ngSuzhouBroadcastingSystemasanexampleAbstractMunicipalTVstationsplayallimportantroleinthedevelopmentofChina’Sradioandtelevisionindustry,making

2、outstandingcontributioninpromotionofpoliciesofthePartyandgovernment，enrichmentofpeople’Sculturallifeaswellasserviceforthelocaleconomy．However，thespaceformunicipalstations’survivalanddevelopmentisunderthreatinChina’Scurrentthreeqevelmediaframeworkof”ce

3、ntral—provincial—municipal．”Meanwhile，theimpactofmunicipalTVstationtOthedevelopmentofsocialproductionandpeople’SlifeisimplicitduetOitspositioninkeybasiclevelofChina’Stelevisionsystem．Soherecomestheimminentproblem，thatis，howcouldthemunicipalstationsund

4、ertheweightfindawaytomaximizeitslivingspace．ThecomprehensiveabilityofaTVstationcouldbereflectedbytheinfluenceofitsself--runcolumns．Inrecentyears，theself-runcolumnsofmunicipalTVstationshavesprungupandmaintainedstrongmomentumofdevelopment．Suchcolumnshav

5、ebecomeastrongtooloflocalTVstationstoobtainfavorablepositionintheircompetitionwiththepowerfulmediabothfromtheaspectsofeconomicandsocialbenefit．ThispaperprobesintosomeissuesrelatedtomunicipalTVstationinthisfield，suchastheinnovationofanexistingcolumnand

6、developmentofanewcolumntOimprovethecorecompetitivenessintheincreasinglyfiercebattleofmedia,aswellastheintegrationofexistingprogramresourcestOenhancethecomprehensivestrengthofastation．SuzhouTVstation,withitsrelativelystrongstrengthplustypicalandreprese

7、ntativechannelsystemamongthelocalstationsnationalwide，showsbettercompetitiveedgeinthecompetitionofmulti-levelTVmedia．Inviewofthis，thispapermainlytakesSuzhouTVastheresearchobjectandstartswiththeanalysisofself--runcolumns，tryingtOmakeaⅡ城市台自办栏目创新与节15资———

8、———————————————————————————————————————————————————————————————————————————————1someapplicablesolutionsintheinnovationanddevelopmentofdeepresearchandgiveself-runcolumnsofthemunicipalstation．Onthisbasis，weputforwardthestrategytobuildupadevelopm