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1、AbstractTrustasafinancialmarketasanimportantparticipantandeconomicandfinancialserviceproviders,isplayinganincreasinglyimportantroleinenrichingchinafinancialmarketsandsupportnationaleconomicandsocialdevelopment.in2010chinatrustassetscaleexceeded3trilliony
2、uanmark,onebeyondthepublicofferingofthefund,held2013yearendassetsscalehassoaredto10.9trillion,hasbecomesecondonlytothebankingindustry'ssecondbigfinancialsectorinthefinancialsystem,hasbecomeanimportantpartof.Indevelopedcountries,thetrustindustryrelyingonm
3、aturelegalandmarketinstitutions,hasbecomeacompletesystem,playsanimportantroleinnationalfinancialsystem.butourcountrytrulymodernsenseoftrustisfromtheseventyoreighty'softhelastcenturyhasjuststarted,althoughchina'strustindustryhasachievedattractpeople'satte
4、ntionresultinshorttime,butstillhavenotobtainedthefulldevelopment.especiallythe"managementmeasures"afterthepromulgationandimplementationofnetcapitaloftrustcompanies,trustassetsscaleandnetcapitallinkestablished,sothatpartofthetrustcompanyisfacing"orbusines
5、s,compressiontrustassetscale,increaseofcapitalorthehardchoices".it'sdevelopmentisbeplacedinjeopardy,itsbusinessmodelisfacingafundamentalchange.Inthispaper,inordertohuaxininternationaltrustco.ltd.asacasestudy,theuseofstrategicmanagement,financialinnovatio
6、n,constructstheenterprisecorecompetitiontheorycombinedwiththeirownreality,combiningtheswotanalysisofallaspectsoftheinternalandexternalconditionsandcontentsummarized;ministryofenvironmentonenterpriseexternalandinternalfactorsofacomprehensiveandsystematica
7、nalysis,thechoiceofdevelopmentstrategyofenterprises'theactual,formulateastrategicmanagementframeworkiscomplete,operational.accordingtotheprincipleofmakingdevelopmentstrategy,establishalong-termdevelopmentstrategyandoveralldevelopmentstrategyhuaxintrustan
8、dthecurrentdevelopmentstrategy,intheimplementationofthestrategyandoperationfromtheaspectsofcreatingsustainablebusinessplatformandimprovingthewealthmanagementandtheindependentbrandsystemconstruction,optimizetheinternalcontr
