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CompositeBestPracticesinCloudComputing:SoftwarePAGE15COMPOSITESOFTWAREDATAVIRTUALIZATIONSIMPLIFIESCLOUDDATAINTEGRATIONDenodoPAGE16SIMPLIFYDATAINTEGRATIONFROM,IN,ANDFORTHECLOUDWITHDATAVIRTUALIZATION® 12DECEMBER2010|DBTASponsoredContentPrivateCloudsReshapetheITLandscapeCloudcomputingcanbeanidealapproachThesurveyof267ITanddatamanagerstoremedyingITcostandskillsheadaches,butandprofessionalsincludedmembersofthemanyenterprisesarenotentirelycomfortableIndependentOracleUsersGroup(IOUG)withtheideaofrelyingonsomeoneelsetoandwasconductedbyUnisphereResearch,managetheirdataandresources.TheremaybeadivisionofInformationToday,Inc.Thecomplianceregulationsthatcontroltheuseofsurvey,fieldedinAugust2010,findsthatoutsideonlineservicesaswell.Asaresult,privatecloudformationsaregrowinginwhileattentionhasbeenonthecommercialmanycompanies,oftenoutpacingadoptioncloudmarket,therehasbeenanevenlargerofpubliccloudservices.andmorepervasiverevolutioncatchingfireWhatisaprivatecloud,andhowisitwithinthewallsoftoday’senterprises.Alargedistinguishablefrompublicclouds,orclusterssegmentofcompaniesaredoingtheirownofcomputingpowerwithinorganizations?“cloud”—packagingandvirtualizingexistingForpurposesofthissurvey,“privateclouds”areITassetsintocloudlikeservicestoofferacrossdefinedasvirtualizedITresources,controlledvariousdepartmentsanddivisions,andeventoandownedbytheorganization,providingon-outsidepartners.demandsharedservicestoenduserswithinorTheseprivatecloudsofferthesameaffiliatedwiththeorganization.Publiccloudsflexibilityandincrementalcostadvantagesareservicesofferedtoanyandallusersonatoendusersaspublicclouds,butwithlesscommercial,pay-per-usebasisbyathirdparty.perceivedriskandgreaterassurancesofThenthereisanothertypeofprivatecloud—securityandaccountability.Closetohalfofonethatisexclusivetotheorganization,butistheorganizationsinanewsurveysaythattheyrunwithina“cage”atathird-partyserviceeitherhaveaprivatecloudalreadyrunning,orprovider.Thethirdpartymayevenberunningtheyarepiloting,planning,orconsideringone.thecompany’sserversandsoftware.Closetohalfoftheorganizationsinanewsurveysaythattheyeitherhaveaprivatecloudalreadyrunning,orarepiloting,planning,orconsideringone. SponsoredContentDBTA|DECEMBER201013PRIVATECLOUDSFigure1:ProvideorUseOn-DemandSharedServices?Morethantwooutoffivecompaniesareinterestedinprivate(internalorprivateclouds)cloudcomputing,andactualadoptionofprivatecloudswillexpandsignificantlyYes,inproduction11%overthenext12months.Atthistime,atscaleclosetofouroutof10respondentsreportthatatleastsomepieceoftheirYes,inlimiteduse13%organization’sITworkloadprocessingYes,inpilotstage5%orinfrastructureisalreadyavailablethroughprivatecloudservices,anumberPreliminaryplanning5%thatwilllikelygrowto50%bynextyear.Infact,almostoneoutof10companiesUnderconsideration11%hasalreadyexposedasizableshareofitsNo47%ITresourcestoaprivatecloudlayer.“DemandisincreasingasthevariousDon'tknow/unsure9%departmentslearnandunderstandtheadvantages,”onerespondentreports.020406080100Thesurveyalsofindsanotabletrendtowardlookingatprivatecloudcomputingasamiddlewareandthanone-thirdofrespondentsindicateCHALLENGESdatabase-levelstrategyversuspurelythattheyuseSaaS-basedapplications,Whatarethechallengestoprovidingcomputepowerorstorageprovidedthroughapubliccloudimplementingormanagingaprivateservices,asisseenwithmanypublicprovider.Themostprominenttypeofcloud?RespondentsareevenlydividedcloudmodelssuchasAmazonEC2orapplicationemployedisfinancial.aboutthesignificanceofmanyissues,S3.IntermsofthetypeofplatformInterestingly,whileSaaSandpublicbutbusinessandorganizationalissuesservicebeingprovided,mostcompaniescloudsareoftenportrayedassolutionscometothefore.Morethanoneoutofareprovidingapplicationserverplatform-forsmallcompanieswithfewerITfourrespondentsciteissueswithcreatingas-a-serviceanddatabaseplatform-as-a-resources,adoptionisfairlyconsistentthebusinesscaseandfundingmodel,servicecapabilitieswithintheiracrossthecompanysizecategoriesandasimilarportionreportissueswithenterprises.measuredinthissurvey.gainingcross-organizationsupportorAlongwithIT-enabledservicesmadeSecurityisabigissueformanyparticipation,aswellasimplementingavailabletopartsoftheorganization,acompaniesconsideringpublicversusprocess,policy,androlechangesorsimilarpercentagealsoextendstheseprivatecloudprojects.Fouroutof10transformation.Takingthesecondtierservicestotheirexternalnetworksofrespondentssaysecurityisthedrivingweremoretechnicalconcernssuchascustomersandpartners.Closetoone-factorforseekingaprivatecloudprovisioningservers,storage,orensuringtenth,infact,saythatasizablesegmentformationversusthatofapublicservice.servicelevels.oftheirITservicesarenowalsoavailableLong-termcostsofpublicservicesalsoForthemostpart,amongthoseoutsidetheirfirewalls.Alongwiththefactoredintodecisionsinoneoutoffourcompaniesthathaveprivatecloudsmallestcompaniesinthesurvey,cases.Whiletheincrementalcostsofservicesinproduction,theyarelikelytorespondentsinlargercompaniesseemusingpubliclyavailableservicesmaybecurrentlyhavefewerthan10servicesinlessinclinedtobeprovisioningservicesfarlowerthanleveragingone’sownITproduction.Thesemorematureprivateoutsidethefirewall.However,thismayassetsattheinitialstages,costscancloudimplementersreportalreadybeastatementaboutthelackofquicklyaddupoverthemonths.Qualityseeingthepromisedbenefitsofcloudcentralizationandgovernancearoundofserviceisalsoanadvantageofprivatecomputing,includingcostreductioncloudservicesatthistime.overpubliccitedbyone-quarterofthrougheliminationofduplicaterespondents.Theremaybeaperceptionfunctions,greaterstandardizationacrossPUBLICCLOUDSthataninternalITdepartmentrunningenterprises,consolidation,andhigherThereisalsoasizablesegmentofcloudservicesmaybemoreresponsiveassetutilization.Nineoutof10ofmorerespondentswhoseorganizationsdouseandaccountabletoendusersthana▲▲apubliccloudinsomecapacity.Morethird-partyservicewouldbe. 14DECEMBER2010|DBTASponsoredContentadvancedcloudsitessaytheyhaverealizedatleastsomeofthesebenefits.Figure2:HowPrivateCloudsAreFundedClosetotwo-fifthsoftheadvanceddeployersreportthebenefitsgainedas“significant.”ChallengesshiftasprivatecloudsSolelythroughtheIT16%expand.Morethanhalfoftheadvanceddepartmentbudgetdeployers(withmorethan10services)Throughacentral12%saytheirgreatestchallengeisadequatelycorporatebudgetprovisioningservercapacitytomeetthenewdemandsofthecloud,comparedThroughallocation-10%withaboutone-thirdoftheearly-stagebasedchargebackstosites.Bycontrast,companiesintheearlythelinesofbusinessstagesofprivateclouddeploymentsareordepartmentsthreetimesmorelikelytobeconcernedThroughutilization-8%aboutimplementingprocess,policy,andbasedchargebackstorolechangesthantheirmoreadvancedthelinesofbusinesscounterparts.ordepartmentsNoformalfunding25%WHOSTEERSCLOUDS?mechanismatthistimeInformationtechnologydepartmentsaremostlikelytobetheprovidersofDon’tknow/unsure36%privatecloudservices,asrevealedbyhalfoftherespondents.It’snotable,however,Other3%thatmorethanone-thirdofrespondentswhoareuncertainofwhotakes020406080100responsibilityforprivatecloudservices.DoesITalsodriveanddirectdecisionsaboutwhichprivatecloudserviceswillbeimplemented?Forthemostpart,ITAsnotedpreviously,fundingprivatereportthattheirITdepartmentsshoulderdepartmentsormanagersleadtheeffort,cloudventuresisanotherchallengeforthecosts,whileatleastoneoutof10thesurveyfinds.Closetohalf,however,organizations.Aboutfouroutof10drawfromacentralcorporatebudgettosaythereeitherisnogovernanceofrespondentsreportthattheircompaniesmakethingshappen.(SeeFigure2.)privatecloudsatthistimeorthattheyhaveestablishedsometypeoffundingAsprivatecloudimplementationssimplydon’tknowifthereisgovernance.grow,however,morecostsareshiftedDoesastrongerpatternofgovernancePrivatecloudsofferthesamebacktotheITdepartment.Amajorityemergeasprivatecloudinstallationsofsiteswithadvancedprivatecloudflexibilityandincrementalcostgrowandmature?Thesurveyfindsthatimplementations(definedasthosewithmoregovernanceresponsibilitiesshifttoadvantagestoendusersaspublicmorethan10servicesinproduction)saytheITdepartmentinmoreadvancedthecostsofdevelopingandmaintainingclouds,butwithlessperceivedriskprivatecloudformations.WhilepublicprivatecloudservicesareattachedservicesareoftenseenasawayforandgreaterassurancesofsecuritydirectlytotheITdepartmentbudget,businessdepartmentstogetaroundtheircomparedtoonlyone-fourthofearly-andaccountability.ITdepartments,thesurveyfindsITstagesites.Early-stagedeployersaredepartmentsactuallyplayaprominenttwiceaslikely,infact,tobesupportingroleinpublicservicesacquisitionsasmechanismfortheirprivatecloudprivatecloudservicesthroughacentralwell.Atleastfouroutof10respondentsservices.However,thesesourcestendtocorporatebudget.RespondentswithsaythatITrecommends/approvespublicbealloverthemap.Thelargestsegmentbusinessunitsthataredirectlychargedcloudacquisitionsorhasinputintotheofrespondents,closetooneoutoffive,foruseofcloud-basedservicesareevenlydecision-makingprocess.Onlyahandfulhavechargebackmechanisms(allocation-splitbetween“metering”onapay-per-ofrespondentsreportthatIThasnosaybasedorutilization-based)tolinesofusagebasisorsimplypayingaflatfeeinsuchdecisions.businessesordepartments.Oneoutofsixfortheservicesonaregularbasis.■ SponsoredContentDBTA|DECEMBER201015CompositeSoftwareDataVirtualizationSimplifiesCloudDataIntegrationPROBLEM—CLOUDCOMPUTINGINCREASESDATAINTEGRATIONCOMPLEXITYSoftware-as-a-Service(SaaS),Platform-as-a-Service(PaaS),andInfrastructure-as-a-Service(IaaS)offerscalableITresourcesatanattractive,pay-as-you-goprice.However,eachnewcloudsourceandconsumermustbeintegratedwithyourexistingITenvironment,typicallyusingnewintegrationmethodsratherthantraditionaldirectdatabasequeriesandETLscripttechniques.Forexample,whenyouintegratedatafromaSaaSprovidersuchassalesforce.comwithanon-premisescustomerdatawarehouse,youwillneed:•Further,Composite’ssupportofBANKBUILDSANINTERNALDATA•Deepknowledgeofsalesforce’sAPIs,multiplesecuritymodelsensuresCLOUD•Theabilitytoquerydatathroughaproperauthentication,authorizationToimprovetimelydataaccessforfirewallacrosstheWeb,andandencryptionbothon-premisesbusinessanalystsandapplications•On-demand,ratherthanbatchmode,andinthecloud.globally,atop10moneycenterbankoperation.•CompositeeasilyintegrateswithbuiltaninternaldatacloudusingthepopularSaaSapplicationssuchasCompositeDataVirtualizationPlatform.Newdataintegrationapproachessalesforce.com,IaaScloud-hostedNowmultipleconsumingsolutions—arerequired.DatavirtualizationistheapplicationssuchasSAPandOracleanywhereintheworld—canimmediatelyanswer.E-Businessandcloud-basedNoSQLaccessthelatestpositions,trades,anddatastoressuchasHadoop/Hbasereferencedata.SOLUTION—COMPOSITESOFTWAREandCassandra.Ifyou’reanenterpriseorgovernmentDATAVIRTUALIZATIONINTEGRATESagencyleveragingthecloud,you’llwantCLOUDDATACompositetolearnmoreabouthowtheCompositeAchievingaCompositeSoftwareDataVirtualizationsimplifiesclouddataeasilyintegrateswithDataVirtualizationPlatform™allowsintegration.■enterpriseslikeyourstoflexiblyintegratepopularSaaSapplications.cloudandon-premisesdataasyourequire.KeyclouddataintegrationCOMPOSITESOFTWARE,INC.capabilitiesinclude:MANUFACTURERCALCULATESSALESisthedatavirtualizationgoldstandardat•CompositesupportsawiderangeofCOMPENSATIONINTHECLOUD10ofthetop20banks,sixofthetop10cloudbasedsourcesandconsumersWithrequireddatafromon-premisespharmaceuticalcompanies,fouroftheviaindustry-standardAPIsthatSAPordermanagementandfinancialtopfiveenergyfirms,aswellasmajorsimplifyandspeednewdevelopment.systemsaswellascloud-basedmediaandtechnologyorganizations,•Dataintegrationservicesauthoredandsalesforce.com,salescompensationandmultiplegovernmentagencies.runbyCompositeareperfectlysuitedreportingandanalysiswasachallenge.HundredsofglobalorganizationswithtooperateacrosstheInternet.UsingtheCompositeDataVirtualizationdisparate,complexinformation•BecauseCompositeaccesses,federates,Platform,thecompanybuiltavirtualenvironmentscountonCompositetoabstractsanddeliversquerieddataonsalescompensationdatamartastheincreasetheirdataagility,cutcosts,anddemand,noadditionalcloud-basedunifiedsourceforsalescompensationreducerisk.Formoreinformation,pleasedatastorageisneeded.insight.visitwww.compositesw.com. 16DECEMBER2010|DBTASponsoredContentSimplifyDataIntegrationfrom,in,andfortheCloudwithDataVirtualizationDATAINTEGRATIONFORCLOUD—THINKBEFOREYOULEAPCloudcomputingandSoftware/Platform-as-a-Serviceprovideflexiblescalabilitywithouttheburdenoffixedcosts.Enterprisesmustfindtheoptimalbalancebetweenpublicandprivateclouds,SaaS/PaaSandtheEnterpriseDataCenter,andconsidernewrealities:•Bigdatawilloutpacestorage…replicatingalldataisimpossible•Diversityofsourcesandconsumers…flexibilitywithoutsacrificingperformanceiskey•TheWebisthelargestsourceofusefulinformation…mostlyunstructured•SaaSandCloudAPIsarelimited…•PublishReusableDataServicesthatdatafromSaaS(calendaravailabilityexposeafractionofWebaccessabstractunderlyingviewsintoadozenfromGoogleApps)andvirtualized•YouwillconsumeandpublishdatadifferentformatsforanyBI,datafrommultipleinternalsourcesservices…sowillyourpartnersSOA/WOA,Mashup,PortalandMobile(pastclinicaltrials’relevancescores).•Dataqualityandgovernanceareapplicationorusertoconsumeeasilystillimportant•DeployintheenterpriseorintheSocialMedia-EnabledMappingcloud,withbuilt-indatagovernance,(DataServicesPublishing)CLOUDDATASERVICESANDDATAsecurityandscalabilityAleadingmappingcompanyenrichesVIRTUALIZATION—APERFECTFITpoint-of-Interestdata(internalDB,Onceyoudiscoverthesetruths,itDenodowasnameda“Leader”inrelativelystatic)withpersonallyrelevantwillbeobviousthattraditionaldataTheForresterWave:Information-As-recommendationsfromtheindividualintegration—physicalreplicationofA-Service(IaaS),Q12010.Forresterusers’socialmediaconnectionsinstructured-onlydataintomarts—won’thighlightedthatDenodo’ssolution“isFacebook,Twitter,etc.(external,doforcloudintegrationandisinflexibleparticularlywellsuitedtoenvironmentsdynamiccontextandlocationbased).bydesign.Fortunately,AgileDataServiceswheretheWebplaysamajor(butnotplatformslikeDenodofillthegap,andexclusive)roleinshapingthecontextDebtRecoveryatamuchlowercost,byleveragingDataandrequirementsforIaaS.”(SingleCustomerView)VirtualizationandWebintegrationAmajorbankhasimproveditsdebttounifyandextendyourcurrentDENODOCUSTOMEREXAMPLESrecoveryonsmallbusinessloansbyinformationarchitecturestoembraceSingleViewofHR(SaaSIntegration)leveragingpublicinformationaboutCloud,SaaS,PublicWebandmore:AninsurancecarriercreatedVirtualizeddebtorsfromsocialmedia,online•ConnectandVirtualizeanydataDataServicesacrossfourHRSaaSadvertising,whitepagesandbusinesssource,internalorexternal,structured,applications(RecruitingATS,backgroundpartnerlinkstoenrichCRM.■Weborunstructured—includingscreening,payrollandbenefits)andtheintegrationofCloudandSaaSviacentralHRapplication.DENODOTECHNOLOGIESisaleaderbothAPIandfullyautomatedinDataVirtualization,withover100globalbrowser-accesswithoutlimitationEnrichedPhysicianMDMdeploymentsdeliveringAgileDataServices•CombineandIntegratedisparate(Public&PrivateWeb/Cloud)acrossenterpriseandWebsources.dataintoreal-timevirtualviewswithApharmaceuticalcompanyusesDenodoPleasecontactinfo@denodo.comorcallintelligentcachingandscheduledtoenrich“PhysicianMDM”withpublic877.556.2531todiscussyournextproject,batchpre-loadsasneededtodeliverWebdata(boardcertificationsandrequestademoorevaluatetheDenodohighperformancewithflexibilitygovernmentexclusionlists),transientPlatform.www.denodo.com