电子商务环境下我国农产品物流模式构建分析——以果蔬类生鲜农产品为例-(6042)

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1、江苏大学硕士学位论文ABSTRACTForalongtime，thegovernmenthaspaidgreatattentiontotheproductionandcirculationoftheagriculturalproductsincludingfruitsandvegetables．Aseriesofpreferentialpolicieshavebeenmade．Openthegreenchannelforagriculturalcirculation，andencourageagriculturalsu

2、perdocking，forexample．ButtheresultisnotSOsatisfying．Itisclearlyaddressedto”improvetheefficiencyofagriculturalproducts’circulation”，and”strivetofostermodemmethodsofdistributionandcirculationofthenewformat”inthecentraldocumentintheyear2013．Insuchabackground，thispa

3、pertreatstheChina’Sagro—foodlogisticsmodelasthestudyobject．Thetransactioncosttheory,gametheoryandsupplychainmanagementtheoryareusedhere，andthetheoreticalresearchandcasestudies，qualitativeresearchandquantitativeanalysisareadoptedaswell．Throughthestudyofexistingmo

4、delsathomeandabroad，constructionofamodemandefficientmodelofChineseagro-foodproductswerediscussedine—commerceincaseoffruitandvegetableproductsasfollowing：Firstly,thisdissertationanalyzesthecurrentsituafionandproblemsofChina’Sresearchanddevelopmentofagro-foodlogis

5、tics．Summaryofrelevantexperienceaboutdevelopmentofagriculturallogisticsoverseasareconcluded，andseveralofourexiStingagriculturalmodelareanalyzedandcompared．Secondly，drawingontheexperienceoftheUnitedStates，theNetherlandsandJapan’Sdevelopmentofagriculturalproductsl

6、ogistics，combined诵tllopportunitiesoftherapiddevelopmentofe-commerce．ahybrid”brick+click”agriculturallogisticsmodeisbuilt．Thirdly,thekeyissuesforthismodeofonlineandoffiinepartsareanalyzed．Theproblemsofagriculturale-commerceinformationplatform’Sdeveloping，themainl

7、ogistics’selectingintheoperation，riskmechanisms’establishing，andbenefits’distributingaresolved，whichisconducivetothestabilityofthecooperationinthemodel．III电子商务环境下我国农产品物流模式构建研究一一以果蔬类生鲜农产品为例Finally,acaseoffruitslogisticsinShanghaiisanalyzed．Bycasestudy,aproofthatt

8、henewmodelhasobviouseconomicbenefitsisgiven，thustoprovideareferenceforthedevelopmentofChina'sagriculturale-commercelogistics．Keywords：Agro-foodLogistics；LogisticsMode