资源描述：
《调查产品类型对网上决策方式的影响》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、外文翻译原文InvestigatingtheEffectsofProductTypeonOnlineDecision-MakingStylesMaterialSource:SpringerLinkAuthor:UlrikeGretzelDecision-makingstyleshavereceivedattentionfromconsumerbehaviorresearchersasafactorthatinfluencesconsumerpurchasingbehavior.Thisstudyexploredwhetheronli
2、nedecision-makingstylesvaryfordifferentproducts,specificallytangible,standardizedproducts(consumerelectronics)andintangible,non-standardizedproducts(accommodations).Thefindingsshowedastatisticallysignificanteffectforproducttypeonperfectionismconsciousness,brandconsciou
3、sness,noveltyandvarietyconsciousness,aswellasconfusionbyover-choice.Thestudyconcludesthatonlineshoppingfortravelaccommodationinvolvesspecificdecision-makingstyleswhichneedtoberecognizedbymarketersandsystemdesigners.1IntroductionWhatdeterminesconsumers1onlineshoppingbeh
4、aviorinthecontextoftravelproductsisanimportantquestionformarketersanddevelopersofsystemstosupporttourism-relatede-Commerce.Severalresearchershaveidentifieddeterminantsofonlineshoppingbehavior,includingproductrecommendationsanddemographics(Pachauri,2002;Swaminathan,2003
5、,McKinney,2004).Someoftheresearchongeneralconsumerdecision-makinghasnotedthatdecision-makingstylescanbeusefulforunderstandingconsumers1mentalorientationandtheirdecisionmakingprocesswhenshopping(Sproles&Kendall，1986;Sproles，&Sproles，1990;Bakewell&Mitchell,2003;Mitchell&
6、Walsh,2004;Tai,2005).Decision-makingstylesaredefinedas’’amentalorientationcharacterizingaconsumer’sapproachtomakingchoices’’（Sproles&Kendall，1986,p.268).Accordingtotheauthors，theyrepresentanenduringorientationtowardsshoppingandpurchase(Sproles&Kendall,1986).Onecanassum
7、ethatsuchshoppingstylesarealsoimportanttoexplainonlineconsumerbehavior.However，despitetherapidgrowthofonlineshopping,verylittleattentionhasbeengiventoconsumerdecision-makingstylesinonlineshoppingcontexts.Whetherandhowconsumersapplycertaindecision-makingstylesmightbecon
8、textdependent.Recently,Baueretal(2006)studiedtherelationshipbetweenconsumerdecision-makingstylesandproducttypeandconc
