中国石化销售有限公司华北分公司油品管输战略研究

《中国石化销售有限公司华北分公司油品管输战略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ABSTRACTChina’Soilindustryandrealestate．mechanicalandelectronicindustriesconstituteapillarindustryofthenationaleconomydevelopment．AfterjoiningWTO，thedomesticproductwholesaleandretailbusiness，andmanystate—ownedenterprises，northChinacompanyinrecentyearsisalsofacingf

2、iercecompetitioninthemarket．Howtochoosetheenterprisedevelopmentstrategyandtoenhancetheircompetitivestrength，madeinChinaisfacedwiththeinitiative，themanagerofthemajorchallengesbefore．Basedontheapplicationofthetheoryofstrategicmanagement，salesofnorthernbranchofChinap

3、etrochemicalbusinessandtheactualsituationoflogistics，thecompany’Sdevelopmentstrategyproblemsystematicallystudied,inordertodeterminethenextstepforthedevelopmentofthecompanyinnorthChinaandthecompetitionstrategy．Thispaperfirstlyanalyzestheinternationalanddomesticoilp

4、ipestatusanddevelopmenttrend．Thenusepotter”fivecompetitiveforcesmodel”，analyzedthepotentialoftheoilindustryinthealternativeproductsthreat，bargainingcapabilityofthethreat，suppliers，buyersbargainingpowerandthecompetitionbetweentheoilindustry，expoundsthecompetition．T

5、hispaperadoptstheSWOTanalysismethodforoilpipelinetransportcompanylogisticsmodeanalysis，thispaperexpoundsthedevelopmentofChinacompanyinternalexternalopportunitiesandthreats，advantageanddisadvantage．Ontheexternalenvironmentandinternalresources，basedontheanalysisofth

6、econdition,thecompanymainlybasedonthestrategyofnorthChina，costleadandpreemptiveclosecooperationdevelopmentstrategy．Atthesametime，thesmoothimplementationofthestrategyofnorthChinacompanyneedsintherecognitionandsupportfromcompany，onthebasisofadjustingstructure，ration

7、alconfigurationofcompanyresourcesandstrengthentheconstructionofenterpriseculture，suchmeasuresareapowerfulguarantee．Keywords：SinopecSalesCo．Ltd．NorthChinaBranch，Pipelinetransportation，SWOTanalysis，Developmentstrategy舡■∞～目录第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1论文研究的背景和意义

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2研究的思路和方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．3论文的结构及框架⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2第二章企业战略管理理论基础⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯42．1企业战略管理的内容与意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯