大学生微信使用现状分析报告

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1、AbstractIMisanInternet-basedapplicationthatprovidesclosetoreal-timecommunicationbetweenpeople，Wechatistherepresentativeoftheindividualapplicationofpointtopoint，isacomprehensivemobileinstantmessagingplatformofwords,voice,entertainmentandInternetfinance.Since201

2、1,Wechat1.0enteredmarketandhasattractedalargenumberofloyalusersinsuchashorttime.ThisarticleisbasedonthetechnologyacceptancemodeltoinvestigatethecurrentusingsituationofWechatamongcollegestudents,theirdemand,theimpactofperceivedusefulnessandeaseofuse.StudyingWec

3、hat,ononehand,willhelpusunderstandtheadoptionbehaviorofIM，whichisbothinterestingandimportant.Ontheotherhand,studyingWechatwillcontributetoourunderstandingofthevalueofinformationtechnologiesinsocialcommunicationsforconnectingpeopletotheirfriends,familymembers,a

4、ndcommunities,andforprovidingsocialsupportandhelp.Keywords:Wechat,CollegeStudents,TAM,IndividualAdoptionII目录第1章绪论..............................................................11.1关键词界定.........................................................11.1.1微信的概念........

5、.............................................11.1.2微信的特点.....................................................11.2研究背景.....................................................21.3文献综述.....................................................31.4研究意义.....................

6、................................41.5主要创新点...................................................5第2章研究理论基础和思路...........................................52.1研究的理论基础...............................................52.2研究的内容思路...........................................

7、....62.3研究方法.....................................................72.3.1问卷调查法.....................................................72.3.2文献分析法.....................................................82.3.3体验式观察法...................................................82.4

8、样本说明.....................................................82.5研究难点.....................................................9第3章微信使用现状问卷分析.......................................93.1调查对象的