基于移动互联网的微信用户采纳的研究

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1、华中科技大学硕士学位论文目录摘要···············································································IAbstract··········································································II1绪论1.1研究背景、目的及意义···················································11.2文献综述·······························

2、······································21.3研究内容·····································································62微信用户采纳行为研究的相关理论基础2.1网络外部性理论····························································82.2动机理论·····································································82.3隐

3、私关注·····································································92.4社会影响理论·····························································103微信使用现状总量分析3.1数据收集及构成··························································113.2微信用户使用行为分析···············································

4、··124微信用户采纳模型及研究设计4.1模型构建与假设··························································214.2模型变量的测度与数据收集···········································264.3数据分析···································································284.4结构方程模型检验···················································

5、····324.5结论·········································································345研究总结及展望5.1研究贡献···································································375.2研究局限···································································375.3研究展望·································

6、··································38致谢············································································40参考文献·········································································41附录I微信用户使用问卷调查表··········································45III华中科技大学硕士学位论文1绪论1.1研究背景、目的及意义1.

7、1.1选题背景从国际电信联盟显示的数据来看，1980年全球小型机数为1000万台左右，2000年超过2亿台终端设备接入互联网，到2010年底，全球互联网用户的数量已高于20亿，手机用户注册的数量突破50亿。移动互联网用户数量的快速增长成必然趋势。对于移动互联网行业而言，用户数量的急速增长意味着巨大的机会，同时也意味着巨大的挑战。Kikmessage于2010年10月19日登陆AppStore和AndroidMarket，它是一款功能非常简单的跨平台手机聊天软件，通过简单的瘦客户端形象在上线15天内拥有100万注册用户，而且推进了社交网络的发展。Kik可通过本地通