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1、山东大学博士学位论文3．4DistributionChannels⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．353．5BrandCreditState⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．37：；．6Summary．．⋯．⋯．⋯．⋯．⋯．．．⋯．⋯．⋯．⋯．⋯．⋯．⋯．⋯．⋯⋯⋯．⋯．⋯⋯⋯⋯．．⋯⋯⋯．⋯．⋯．．⋯．39CHAPTER4M哐CHANISMOFINSURER’SBRANDCREDITEFFECTSONINSI瓜ANCEPUI℃HASING⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

2、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．404．1Introduction⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯404．2Insurer’SBrandCreditandGeneralModelofInsurerSelectionbyApplicant．．414．2．1Insurer’SBrandCredit⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯414．2．2GeneralModelofInsurerSelectionbytheApplicant⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯424．3Insuranc

3、eRenewalPrcocessandtheExtentionsofModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．444．3．1RenewalPrcocessoftheInsuredwithNoAccidentinLastPeriod⋯⋯⋯⋯444．3．2RenewalPrcocessoftheInsuredwithAccidentinLastPeriod⋯⋯⋯⋯⋯⋯454．3．4ModelExtentions⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯454．4Slmtmary．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

4、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯48CHAPTER5CON虹’EITIONANDMARKETEQUILIBRIUMOFCOMPETITIVEPROPERTYANDCASUALTYINSI瓜ANCEINDUSTRY⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯491；．1Introduction⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．491；．2BasicModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯5l5．2．1InformationStructureandBasicHypothes

5、is⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．515．2．2theApplicant⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．525。2．3theInsurer．⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯555．2．4CustomerBaseDynamicsoftheInsurerwithConstantBrandCredit⋯⋯．．585．3CompetitivePropertyandCasualtyMarketEquilibriumwiththeInsurer’sBrandCre

6、dit．．．．．⋯⋯⋯．⋯．⋯⋯．⋯⋯．⋯．⋯．⋯．⋯．⋯．．⋯．⋯．⋯⋯⋯⋯⋯．⋯⋯．⋯．⋯．⋯⋯．⋯．⋯．．605．3．1ConditionsforInsurertoKeepBrandCredit⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．605．3．2MarketEntry⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．621；．：；．3MarketExit⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．645．4ModelExtemions⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯．．655．4．1Insurer’SPricingandtheApplicant’SCustomerSurplus⋯⋯⋯⋯⋯⋯⋯⋯⋯．655．4．2InfluenceFactorsoftheInsurer’STechnologySelection⋯⋯⋯⋯⋯⋯⋯⋯⋯．66ii山东大学博士学位论文5．5Summary．．．．⋯．⋯．⋯．⋯．．．⋯．．⋯⋯．．．⋯．⋯．⋯．⋯．⋯．⋯⋯．⋯．⋯．．．．⋯⋯⋯．．⋯⋯⋯．．⋯．．⋯．⋯．68CHAPTER6BRANDCREDITOFTHEINSURANCESALESPERSON

8、ANDINDUSTRYCOⅣ巴ETITON⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯706．1thePrincipal-agentRelationsbetweenInsuranceSalespersonwiththeApplicantandtheInsurer