基于媒介核心竞争力理论的南宁电视台发展策略-研究

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1、NanningTVstation,andacertaintheoreticalreferenceforthedevelopmentofdomesticurbanTVstationspracticeatthesametime,especiallythewestsimilarcityTVstation.Keywords:mediacorecompetitiveness；NanningTVstation；developmentstrategyIII目录摘要..........................................

2、........................IABSTRACT...............................................................II第一章绪论............................................................11.1研究背景与意义....................................................11.1.1研究背景.................................

3、....................11.1.2研究意义.....................................................21.2研究综述..........................................................31.2.1媒介核心竞争力的相关研究和文献综述...........................31.2.2城市电视台发展策略的相关研究和文献综述.......................51.2.3南宁电视台的相关研究和文献综述.

4、..............................51.3研究思路与方法....................................................61.3.1研究思路.....................................................61.3.2研究方法.....................................................7第二章南宁电视台概况.......................................

5、...........82.1内容生产能力......................................................82.1.1各频道概况...................................................82.1.2节目生产情况.................................................82.1.3观众特点.....................................................92.2技术条件

6、.........................................................102.2.1硬件设施....................................................102.2.2技术保障....................................................102.3媒介经营管理.....................................................102.3.1组织结构...........

7、.........................................102.3.2人员结构....................................................112.3.3广告经营....................................................122.4新媒体运营情况...................................................122.4.1官方网站............................

8、........................122.4.2官方微博....................................................122.4.3官方微信...................