以市场营销专业为龙头的商贸流通专业群建设-四川商务职业学院

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1、以市场营销专业为龙头的商贸流通专业群建设一、建设基础·······························1二、解决的关键问题和建设的重点领域····················3三、建设目标·······························3四、建设内容·······························4五、预期效益·······························5（一）人才培养质量全面提升·······················5（二）技术技能积累和社会服务能力明显提升················5六、建设经费预

2、算·····························7七、具体建设项目·····························7四川省营销职教联盟项目一、指导思想·······························7二、主要工作计划·····························8（一）壮大联盟规模，丰富联盟活动，提高联盟的社会影响力·········8（二）建立政、行、校、企四方信息交流平台················8（三）建立政、行、校、企四方资源整合与共享平台·············9（四）加强校企合作，发挥企业在人才培养中的主体作

3、用···········9（五）紧跟社会科学研究热点，加强纵向、横向应用合作研究········10（六）加大本专科院校对中职的对口支持·················10（七）推进营销类专业的国际交流与合作·················10连锁经营管理专业“现代学徒制”试点一、建设目标与思路····························10（一）建设思路····························10（二）建设目标····························10二、建设内容与措施····························

4、11（一）工作机构和工作机制建设·····················11（二）工学结合人才培养新模式建设···················11（三）师资队伍建设··························111三、预期效益·······························11（一）为学校带来的效益························11（二）为企业带来的效益························11（三）为学生带来的效益························11四、项目建设进度···················

5、··········12五、建设经费预算·····························13互联网+新营销发展中心一、建设目标与思路····························14（一）建设思路····························14（二）建设目标····························14（三）建设基础····························14二、建设内容与措施····························15（一）市场营销应用研究项目建设····················15（二）

6、市场营销协同创新项目建设····················16（三）市场营销人才培训项目建设····················16（四）大学生创新创业孵化项目建设···················16三、预期效益·······························16（一）技术技能积累引领专业发展····················16（二）经济效益显著，示范引领作用凸显·················16（三）形成有影响力的培训品牌，社会效益彰显··············17四、项目建设进度·························

7、····17五、建设经费预算·····························182实施内贸流通转型升级，提升流通信息化、标准化、集约化水平，推动消费升级、生活方式、消费模式绿色低碳发展是“营销人”的主要责任，顺应我省流通产业大变革趋势，开展市场流通研究，研究创新供给培育消费新增长点，培养具有现代流通意识和能力高素质人才是营销专业的中心任务。在当今以互联网+为主要特征的时代，营销理念、理论、模式、策略等都在悄然发生变化，跨专业、跨课程的融合发展已成为必然，因此，建设以市场营销为主干的现代流通专业