l卷烟厂客户关系管理系统规划

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1、MBA学位论文作垫墅皇垦兰堂塑[查2叁墨笪里墨箜!墨生———————————————_———————_————_—_—————_———————_-———————————————————一一一ABSTRACTInrecentyears，alongwiththeconstructionandimprovementofthesocialistmarketeconomy，thesituationwhichthetobaccoprofessionfaceshasundergoneadeeptransformation：theshortageofcigaretteshasbecomecigarettesu

2、rplusandthemarketbecomesthebuyer’Smarketbutnottheseller'smarket．Particularlybecauseofthecancellationof“specialzerocard”．decreaseofcustomsduty，aswellasrealizationofrelatedpledgesmadebyourgovernmentwhenjoiningtheWorldTradeOrganization,thedomesticmarkethasbecomethefocalpointforwhichthedomesticateandint

3、ernationaltobacco#antscompetedirectly．Thiskindofcompetitionisnotonlythebrandcompetitionandchannelcompetition，butinfactthecompetitionofhowtowinthecustomer．TheLcigarettefactoryfacingsteepmarketcompetition，mustenhancetheinformationlevelofenterprisemarketingmanagementandthelevelofscientificmarketingdeci

4、sion-making,totransfergraduallythecenterofenterprisemanagementfrompayinggreatattentionto“thecontrolofthecost’’to“theimprovementofthedegreeofcustomers’satisfaction”·Thisarticleisdividedintosixparts．ThefirstpartisIntroduction．Thesecondpartstatestherelatedtheoriesofthemanagementofcustomerrelationshipan

5、dthemajortechniqueswhichareusedintheCRMsystemdevelopment，toprepareforthedesignofLthecigarettefactoryCRMsystemtheoreticallyandtechnically·TheThird，byexpoundingthemaindevelopmenttendencyoftheChinesetobaccoprofessionandthecirculationstructurereformandanalyzingthemanagementoftheLcigarettefactory，thepres

6、entmarketingsituationoftheLcigarettefactoryandthemainproblemstheLcigarettefactoryisfacing，pointsouttheimplementstheCRMsystemistheonlysolutiontothepresentmarketingproblems．SimultaneouslythearticlealsoexpoundsthegoaloftheCRMsystem’SimplementsintheLcigarettefactoryandthepresentconditionofinformationdev

7、elopmentinthisfactory·Fourthpartandthefifthpartisthemainpartofthisarticle．Accordingtotheanalysisofthemanagingenvironment，themarketingproblemsandthecurrenttechniquesituationoftheLcigarettefactory，fromv