基于游客满意度黄金海岸旅游资源开发对策的研究

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1、第二章为相关理论论述。论述了本文所涉及到的一些基本的理论，主要包括游客满意度相关理论、游客满意度测评体系、IPA四分图理论和旅游资源开发理论。第三章为北戴河黄金海岸游客满意度调查设计。根据构建的黄金海岸游客满意度评价指标体系，由评价因子层作为主要的问卷内容，从而设计本次调查问卷。本次调查采用发放问卷的方式进行，分为预调研和正式调研两个阶段。第四章为北戴河黄金海岸游客满意度分析与评价。主要对有效的问卷进行分析及数据总结，运用因子分析的方法对数据进行分析。并用IPA理论对得到的因子进行分析。第五章为北戴

2、河黄金海岸旅游资源开发与评价策略。根据上文中的模型构建和数据分析的结果基础上发现黄金海岸存在的问题，并提出对黄金海岸旅游地资源开发提出建设高档酒店、引入总部经济、保护自然环境等建设性的意见，希望对黄金海岸的发展有所帮助。IV关键词：游客满意度因子分析旅游地游客满意度指数模型AbstractTourismdestinationisaspecialproduct，ithasastrongcomprehensiveandhashighcomplexity．Also，withassociatedeffect

3、bigtourism,employmentpuUstrong，ecologicalenvironmentalprotection,etc．Withthevigorousdevelopmentofthetourismindustry,thecompetkionbetweentourismdestinationsareincreasinglyfierce．EspeciallywhenthecustomersatisfactionstrategyafterenteringChinain1995，manys

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7、shoreoftheworld，thegoldensandhillisashighas30to40meters，thecrescent，rolling，formedthedomesticonlyandcanbecomparabletoAustraliainperiodclassnaturalMarinedesertlandscape．Fulltextisdividedintofivechapters：Firstchapterisintroduction，mainlydiscussestheresea

8、rchbackground，researchsignificanceofthispaper，theresearchpurposeandresearchstatusathomeandabroad，arcalsodiscussedinthispaper,theresearchideasandresearchmethodsusedintheanalysisframeworkand．Thesecondchapterforrelatedtheoryinthispaper．Mai