基于crm和bpr深圳机场物流板块信息系统平台建设的研究

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1、StudyonEstablishmentofInformationSystemPlatformofShenzhenAirportAviationLogisticsBasedonCRMandBPRAbstractWiththefastdevelopmentofinformationization，theinformationsystemforLogisticsEnterpriseshasenteredarapiddevelopmentalperiod．TheinformationplatformofShenzhenAirportAviationLog

2、isticsstartedlateandsporadically．Its’overalldevelopmentandapplicationalestillatalowerlevel，whichisdemonstrated勰lackingofthoroughandpersonalizedservices，unifiedstandardandphnning，andonlineinteractiveapplication．Therefore，newthinkingandideasshouldbeintroducedandexploredonthewayt

3、othefurtherdevelopmentofitsLogisticsinformationPlatform．ThestudyanalyzesthecurrentoperationalstatusandexistingissuesofShenzhen．缸,-portLogisticsinformationPlatformbasedOnLogisticsInformationSystem，CRMandtherelevanttheoriesofprocessreengineering．Inthestudy,thecustomer-centeredth

4、inkingisstatedasthedevelopmentideaforShenzhenAirportLogisticsInformationPlatform．ItisdemonstratedthattheCRMprinciplecouldbeappliedintheintegratedconstructionforaviationlogistics．SincetheprocessreengineeringisthekeyprocessofLogisticsinformationPlatformbasedonCRM，thecustomer-ori

5、entedideaandstrategyshouldbeproposedaccordingly．Thekeyproocssesincludeintegratingtheinformationsystem，establishingthecomprehensiveserviceplatform，optimizingtheprocess，andmakingsurethatmorepersonalizedserviceswouldbeprovided．Intheend,recommendationsalemadethattheestablishmentto

6、ShenzhenAirportLogisticsPublicInformationPlatformwouldbecarriedoutsystematicallyandgraduallywithmulti—directionalsupportsandrenewedideas．KeyWords：ShenzhenAirport，InformationPlatform，CRM(CustomerRelationshipManagement)，BPR(BusinessProcessReengineering)目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbs

7、tract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．II第一章绪论⋯⋯⋯．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．11．1研究背景和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．2研究思路和方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．21．3研究内容及框架⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3第二章相关理论基础⋯⋯⋯⋯⋯⋯⋯．．⋯⋯．．⋯⋯52．1基本概念⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．52．2相关理论：CRM和BPR⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．72．3CRM和BPR在国内外的理论与实践概况⋯⋯⋯⋯⋯⋯⋯⋯．．9第三

8、章深圳机场物流板块信息化建设的现状分析⋯⋯⋯⋯．143．1深圳机场物流板块信息系统建设现状⋯⋯⋯⋯⋯⋯⋯⋯⋯143．2深圳