广东省佛山一中2012届高三上学期期中考试英语试题

《广东省佛山一中2012届高三上学期期中考试英语试题》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、广东省佛山一中2012届高三上学期期中考试英语试题I语言知识及应用(共两节,满分45分)第一节完形填空(共15小题；每小题2分，满分30分)Everyoneinbusinesshasbeentoldthatsuccessisallaboutattractingandretaining(留住)customers.Itsoundssimpleandachievable.But,1,wordsofwisdomaresoonforgotten.Oncecompanieshaveattractedcustomerstheyoften2thesecondhalfofthestory.Intheexci

2、tementofbeatingoffthecompetition,negotiatingprices,securingorders,anddeliveringtheproduct,managerstendtobecomecarriedaway.Theyforgetwhattheyregardastheboringsideofbusiness—3thatthecustomerremainsacustomer.4toconcentrateonretainingaswellasattractingcustomerscostsbusinesshugeamountsofmoneyannually.I

3、thasbeenestimatedthattheaveragecompanylosesbetween10and30percentofitscustomerseveryyear.Inconstantlychanging5,thisisnotsurprising.Whatissurprisingisthefactthatfewcompanieshaveanyideahowmanycustomerstheyhavelost.Onlynowareorganizationsbeginningtowakeuptothoselostopportunitiesandcalculatethe6implica

4、tions.Cuttingdownthenumberofcustomersacompanylosescanmakeabig7initsperformance.ResearchintheUSfoundthatafivepercentdecreaseinthenumberofdefecting(流失的)customersledto8increasesofbetween25and85percent.IntheUS,Domino’sPizzaestimatesthataregularcustomerisworthmorethan$5,000overtenyears.Acustomerwhorece

5、ivesapoorqualityproductorserviceontheirfirstvisitand9neverreturns,islosingthecompanythousandsofdollarsin10profits(moreifyouconsiderhowmanypeopletheyarelikelytotellabouttheirbadexperience).Thelogicbehindcultivatingcustomer11isimpossibletodeny.“Inpracticemostcompanies’marketingeffortisfocusedongetti

6、ngcustomers,withlittleattentionpaidto12them”,saysAdrianPayneofCornfieldUniversity’SchoolofManagement.“Researchsuggeststhatthereisacloserelationshipbetweenretainingcustomersandmakingprofits.13customerstendtobuymore,arepredictableandusuallycostlesstoservicethannewcustomers.Furthermore,theytendtobele

7、ssprice14,andmayprovidefreeword-of-mouthadvertising.Retainingcustomersalsomakesit15forcompetitorstoenteramarketorincreasetheirshareofamarket.1.A.inparticularB.inrealityC.atleastD.firstofall2.A.emphasizeB.doubtC.o