施乐公司环境战略研究

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1、THESTRATEGICSTUDYoFXERoXAbstractThereisnodoubtthatthedevelopmentofmodernenterprisespromotestheglobaleconomicrapiddevelopment，bringsthegrowthofmaterialwealthandimprovesthepeople’Slivingstandards．HoweveLwhileenterprisesgrewstronglyandmaximizedbenefits，theyoftensacrificedtheresourcesandthee

2、nvironmentandthuscausedaseriesofenvironmentalproblemNowadays，theenvironmentalpollutionbecomesmoreandmoreheavy．Thecapacityofenvironmentdropssharply,andalloftheseeventhreatshumanity’SsurvivalanddevelopmentFormodernenterprise，especiallyforthosecompanieswhichhavethecharacteristicofhighconsum

3、ingenergyandheavyemittingpollution，iftheyalwaysinsistextensive—mode’Sdevelopmentconstantly，itwouldmakethemtOtheendfinally．Therefore．inordertofulfillthesustainabledevelopment，thefirmsmustdealwiththerelationshipbetweeneconomicdevelopmentandenvironmentalprotectioncorrectly,seekagreendevelop

4、ingroadandthenformulategreendevelopmentstrategyofenterprisethemselves．Atpresent，withthepopularityofthegreentideandtheimportanceofthegreeneconomy,thetraditionalprinterindustryhasaproductiontypeof“threehigh”，thatishighinvestment，highconsumingenergyandhighpollution．Obviously,suchkindofprodu

5、ctiontypealreadyhasnotconformedtotherequirementofeconomicdevelopmentinanewperiod．Asaresult，inordertOstandinaninternationalmarketperpetually，itisurgentformodernenterprisestoformulateacorrectdevelopmentstrategy,strengthentheircorecompetitivenessandcarryforward。‘agreentransformation”．Firstl

6、y,startingfromtheXeroxCorporation’Scurrentsituationandexistingprob!ems，theuseofPESTanalysis，SWOTanalysistoolsandmethodologiesoncurrentXeroxCorporationinwhichtheexternalenvironment，internalconditionsofcompetitionintheindustryenvironmentandcompanyanalysissummedupthecompany’Sownstrengthsand

7、weaknesses，andtheimplementationofthestrategicrestructuringopportunitiesandchallenges；Secondlgbasedonacomprehensiveanalysisofthestrategicenvironment，thedevelopmentofXerox’Sgreendevelopmentstrategy,andclearlythebasicideaofgreendevelopmentstrategy,principlesandobjectives；the