对中韩大学生服装购买导向和行为的比较研究

《对中韩大学生服装购买导向和行为的比较研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、万方数据指导小组成员名单尹晨副教授陆寒寅副教授罗汉副教授丁纯教授万方数据TableofContentsListoftablesandfigures⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1lI摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1Abstract．⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯．．2I．Introduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯41．1Thenece

2、ssityandmeaningofaresearch．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．⋯．．．．．．．．．．．．．．．．．．⋯．．．41．2Purposeoftheresearch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．61．3Methodologies．．．．．．．．⋯⋯⋯⋯．⋯．．．．．．．．．．．⋯⋯⋯⋯．⋯⋯⋯⋯⋯．．．．．．．．．．．．．．⋯⋯⋯⋯⋯⋯⋯．．．．．．．．．．．61．3．1WhyshanghaiandSeoul?⋯．⋯．．⋯⋯⋯⋯⋯⋯

3、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．⋯⋯⋯⋯⋯．．71．3．2WhyUniversitystudents7．．．．．⋯⋯⋯⋯⋯⋯⋯⋯．一⋯⋯．．．．．．．．．．．．。⋯．⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯．71．4Frameworkofthestudy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯8II．Theoreticalbackground⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．．⋯．⋯⋯⋯．．⋯．．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．102．1Clothingshoppingorientation⋯⋯．．．⋯⋯．⋯⋯⋯．⋯．．⋯．．．．

4、⋯⋯．．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．102．2Clothingpurchasingbehavior⋯．。．．．．⋯．．．．⋯．。．。．．．．．．．⋯．．⋯⋯．⋯⋯⋯⋯⋯⋯⋯．⋯⋯．．．⋯⋯．12III．Methodandprocedureofempiricalstudy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯173．1Researchproblem⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯173．2Researchmethodandprocedures⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．183

5、．2．1Researchmethod⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．183．2．2DatacollectionandAnalysismethod⋯⋯⋯．．．．⋯⋯⋯⋯．⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯23IV．Resultanddiscussionofanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯．⋯254．1Classificationofconsumeraccordingtoclothingshoppingorientation．．．．．．．．．．．．．．．．．254．

6、1．1Shoppingorientation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．25万方数据4．1．2Classificationofconsumergroupsaccordingtoclothingshoppingorientation⋯．294．2Differencebetweendifferenttypesofclothingshoppingorientation．．．．．．．．．．．．．．．．．．．．．304．2．1Differenceinclothingpurchasebehavior

7、betweengroups⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯314．2．2Differenceofdemographypropertiesbetweengroups．．．．．⋯．．．．．．．．．．．．．．⋯．．．．．．．．．．．．．．．．．384．3ComparingpurchasebehaviorandconsumertypebetweenKoreanandChineseconsumers⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．414．3．1Comparisonofconsumertypedi

8、stributionbetweenKoreanandChineseconsumers⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．j⋯⋯⋯⋯⋯⋯414．3．2Differenceinclothingpurchasebehavioraccordingtocountrywi