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1、万方数据指导小组成员名单尹晨副教授陆寒寅副教授罗汉副教授丁纯教授万方数据TableofContentsListoftablesandfigures⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.1lI摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.1Abstract.⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯..⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..⋯⋯⋯⋯⋯⋯..2I.Introduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯41.1Thenece
2、ssityandmeaningofaresearch................................⋯.....⋯..................⋯...41.2Purposeoftheresearch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.61.3Methodologies........⋯⋯⋯⋯.⋯...........⋯⋯⋯⋯.⋯⋯⋯⋯⋯..............⋯⋯⋯⋯⋯⋯⋯...........61.3.1WhyshanghaiandSeoul?⋯.⋯..⋯⋯⋯⋯⋯⋯
3、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯...⋯⋯⋯⋯⋯..71.3.2WhyUniversitystudents7.....⋯⋯⋯⋯⋯⋯⋯⋯.一⋯⋯............。⋯.⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯.71.4Frameworkofthestudy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯8II.Theoreticalbackground⋯⋯⋯⋯⋯⋯⋯⋯⋯....⋯.⋯⋯⋯..⋯....⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..102.1Clothingshoppingorientation⋯⋯...⋯⋯.⋯⋯⋯.⋯..⋯....
4、⋯⋯....⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯...102.2Clothingpurchasingbehavior⋯.。....⋯....⋯.。.。.......⋯..⋯⋯.⋯⋯⋯⋯⋯⋯⋯.⋯⋯...⋯⋯.12III.Methodandprocedureofempiricalstudy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯173.1Researchproblem⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯173.2Researchmethodandprocedures⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.183
5、.2.1Researchmethod⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.183.2.2DatacollectionandAnalysismethod⋯⋯⋯....⋯⋯⋯⋯.⋯⋯..⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯23IV.Resultanddiscussionofanalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯.⋯254.1Classificationofconsumeraccordingtoclothingshoppingorientation.................254.
6、1.1Shoppingorientation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..25万方数据4.1.2Classificationofconsumergroupsaccordingtoclothingshoppingorientation⋯.294.2Differencebetweendifferenttypesofclothingshoppingorientation.....................304.2.1Differenceinclothingpurchasebehavior
7、betweengroups⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯314.2.2Differenceofdemographypropertiesbetweengroups.....⋯..............⋯.................384.3ComparingpurchasebehaviorandconsumertypebetweenKoreanandChineseconsumers⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..414.3.1Comparisonofconsumertypedi
8、stributionbetweenKoreanandChineseconsumers⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..j⋯⋯⋯⋯⋯⋯414.3.2Differenceinclothingpurchasebehavioraccordingtocountrywi
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