selecting a domain name选择域名

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1、SelectingaDomainName二月11,2012SantaBarbaraWebDesignSelectingaDomainNameScottNelsonWebDesignSantaBarbarawww.WebDesignSB.comUpdated二月11,20129650fbe4ab8fb37c4eb80cb0262d24b2.docPage4of4SelectingaDomainName二月11,2012BackgroundandPurposeYourdomainnameisyourvirtualaddress.Itisasimportant,ifn

2、otmoreso,thanthephysicaladdressofabusiness.Thedomainisalsoapartofyourbrand.Onceselected,itisimportanttoprovideconsistencytoyourvisitorsand/orcustomersbyremainingatyouraddress.WhatisaDomainName?Adomainname(Webaddress)isyourInternetidentityandyouruniqueonlinebrand.Customerswillremember

3、andusethisaddresstofindyourWebsite,yourproductsoryourservices.Forexamplethedomainname(Webaddress)SantaBarbaraCA.govrepresentstheCityofSantaBarbara'sGovernmentWebsite.WhenyoutypeSantaBarbaraCA.govintoaWebbrowserorsende-mailtosomeoneatSantaBarbaraCA.gov,theDomainNameSystem(DNS)translat

4、esSantaBarbaraCA.govintotheInternetProtocol(IP)numbersusedbytheInternettolocatedestinationsandconnectsyoutotheCity'swebsite.DomainNameConstraints1)DomainNamesmustcontainthree(3)tosixty-three(63)characters.Thisisexcludingthe"www."andthetop-leveldomainordomainextension.2)DomainNamesmay

5、onlycontainletters(a-z),numbers(0-9)anddashes(-).3)DomainNamesmaynotstartorendwithadash.4)DomainNamesarenotcase-sensitive.PickingaDomainName1)Pickadomainnamethatmatchesyourbrand.2)Yourdomainnameshouldbeeasyandnotconfusingtotranslateverbally.a)Adashisprobablynotagoodidea.b)Avoidhard-t

6、o-spellwords.c)Avoidhomophones(wordswithalternatespellings).d)Avoidnumbersbecausevisitorsmaynotknowifitisanumeraloraword.Ifyouincludeanumber,youshouldgettwodomains,forexample:i)www.levelthree.comii)www.level3.come)Ifyourdomaincontainsmultiplewords(e.g.UncleTom’sExchange),makesurethel

7、etterscannotberegroupedtomakeotherwords.i)UncleTomsExchange.comii)UncleTomSexChange.com9650fbe4ab8fb37c4eb80cb0262d24b2.docPage4of4SelectingaDomainName二月11,20121)Itisagoodideatomakeashort-listofdomainsyouwouldlike,incaseoneormoreisalreadytaken.2)Checkwithtrustedfriendsorassociatesast

8、othebestdoma