market potential of new technology新技术的市场潜力

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1、INTERVALUER&DResultValorisationPlanTemplateandGuidelineonSection3:MarketpotentialofanewtechnologyPARTA:IDENTIFICATIONOFR&DRESULT·TheprojectteamAdvisor’sName: Phone: E-mail: Expectingdateofvalorizationplansubmission: ·IdentificationofR&DactivityAcronym: AuthoroftheR&Dres

2、ult: CompanyorUniversity: Phone: E-mail: Sector: TypeoftheR&Dresult: INTERVALUER&DResultValorisationPlanTemplateandGuidelineonSection3:MarketpotentialofanewtechnologyPARTB:VALORISATIONPLANSECTIONI:Theproduct1aTheinnovationpotentialofthisproductisrelatedto:·Technology-dr

3、iveninnovation(undertheinfluenceofthedevelopmentofscience-themarketisnotreadyfortheproduct)·Market-driveninnovation(asaresultofmarketsurveys,themarketexpectstheproduct)·Replacementofexistingproduct·Productrelatedtocostreduction·Radicalnewproduct·Other,what…1bWhataddedva

4、lueforend-usersdoestheproducthold?•higherquality•Bettertechnicalcharacteristics•Other...1cWhatistheUniqueSalesPropositionofthepotentialproduct?DetailedcommentINTERVALUER&DResultValorisationPlanTemplateandGuidelineonSection3:MarketpotentialofanewtechnologySECTION2:TheMar

5、ket2aWhatisthetargetmarketfortheproduct?National¨European¨Global¨Pleasedescribethecharacteristicsofyourtargetmarket.Selectandcomment2bHowtheproductischaracterizedfromthefollowingoptions?Numberofcompaniesproducingsimilarproductsinthefield.•Base–appliedbyallcompaniesinthe

6、industry•Leading-appliedbyasingleorlimitednumberofcompetitivecompanies•Key–atadevelopmentstage,buthasalreadyprovenitspotentialDetailedcomment2cWhattypeofmarketdemandwillbesatisfied?•Existingdemand-themarketisalreadydeveloped•hidden(latent)demand-themarkethasyettobedevel

7、opedDetailedcomment2dWhatisthecurrentstageoftheproduct’smarketlifecycle?•Implementation,implementationinproduction(leadingtoaradicallynewproductoffers)•Growth(rapidspreadwithintheindustryoroutsideit)•maturity(parametersofthetechnicalcharacteristicsofmanufacturedproducts

8、reachedtheirINTERVALUER&DResultValorisationPlanTemplateandGuidelineonSection3:Marketpotentialofanewtechnologym