the geographical expansion of management consulting firmsa methodology to assess market potential and market entrance in south east asia论文

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1、万方数据TableofContentsofContents．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．。．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．21．AbstractinChinese(摘要)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．52．Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．

2、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．73．Introduction⋯⋯⋯．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．⋯⋯⋯⋯⋯．．⋯．⋯．⋯．．．．．．．．．．．．．．．．．⋯．．．⋯⋯．．83．1IdeaGeneration⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3．2ObjectiveoftheResearch．．．．．．．．．．．．．．．3．3PlanofAction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3．4IndustryDefinitionPremise⋯⋯⋯⋯．．3．5FirmSelectio

3、nandSegmentationoftheConsultingIndustry⋯⋯⋯⋯⋯⋯⋯．．113．6GeographicalPremise⋯．⋯⋯⋯⋯．⋯⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯134．GeographicalExpansionofManagementConsultingFirms．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．154．1LiteratureReview⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯154．2Stake

4、holderAnalysis．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．164．3ReasonsforExpansion．．．．⋯．．．．．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯．．．．．．．．．．．．．．．．．．．．．174．4Ex．PostMeasurestoAssesstheRationaleofGeographicalExpansion⋯⋯⋯⋯．224．5OptionsforExpansionandFo

5、llowedPatterns⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．234．6ManagementConsultingFirms’MethodologyApproachesinInternationalization⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．255ManagementConsultingMarketinSouthEastAsia．．．．．．．．．．。，．．．．．．．，．．．．．．．．．．．．．．．．．．．．．．．．．．．．．275．1HistoricalPerspective⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

6、．．275．2ClaimedReasonsforExpansionintheSouth—EastAsianMarket⋯⋯⋯⋯⋯⋯⋯．J．3253AnalysisoftheCurrentSouth．EastAsianMarket⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯345．4AnalysisonEconomicandSocia

7、

8、ndicatorsRelatedtoConsultanciesEntryintheSouthEastAsianMarket⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯．．546．MethodologyforMa

9、rketEntrance⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．686．1ObjectivesofManagementConsultingFirms⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯696．2MeasurestoUnderstandtheMarketPotentialtosatisfytheObjectives．．．．．．．．．．．．．．696．3ObstaclesandEnablersfortheReapingofMarketPoten

10、tial⋯⋯⋯⋯⋯．⋯⋯⋯⋯．．7264TentativeMarketPotentialAssessmentFramewo