investing in artthe choice between online art auctions and live art auctions an empirical analysis论文

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1、後旦大擎万方数据硕士学位论文学校代码：10246学号：10210690733Investinginart：TheChoiceBetweenOnlineArtAuctionsAndLiveArtAuctions院系：专业：姓名：指导教师：完成日期：Anempiricalanalysis管理学院企业管理LauraGAIDELLABmnellaBruno2012年11月12日万方数据TableOfContents中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1INTRODUCTIoN⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

2、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。41．oNLINEARTCHANNELDESCRIPTIoN⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．111．1WH0USESTHEONLINEARTCHANNEL?⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1lJ『．J．，彳rtaucHonhouses⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯，3J．J．2Artinformationproviders⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．，7J．J『．3么rtcurators．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

3、⋯⋯⋯⋯⋯⋯⋯⋯⋯．201．1．4Asatisfactionindexforappraisingtheuseoftheonlineartchannel⋯⋯⋯⋯⋯⋯．221．2THEARTFINANCIALINVESTOR⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．291．3WHATTYPEOFAI己TPASSESTHROUGHTHEONLINEARTCHANNEL?⋯⋯．32J．了．1Most护adedartists．⋯．．⋯⋯⋯．⋯⋯．⋯．⋯⋯．．．．．．．．⋯．⋯⋯⋯．⋯．．．⋯．⋯⋯．．⋯．．⋯⋯⋯，⋯⋯⋯．．332．BUSINESSMoDELSINoN

4、LINEANDLIVEARTAUCTIoNHoUSES⋯⋯⋯⋯⋯352．1GENERALOVERVIEWONONLINEANDLIVEAUTCIONBUSINESSMODELS⋯⋯⋯⋯．⋯⋯⋯⋯．⋯⋯⋯．．⋯⋯．⋯⋯⋯⋯．⋯⋯⋯．⋯⋯⋯⋯．⋯⋯⋯⋯．⋯⋯⋯．⋯⋯⋯．⋯⋯⋯⋯．⋯⋯⋯⋯⋯．352．J．jTheonlineartauctionbusinessmodel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．372．』．2Theliveartauctionbusinessmodel⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯．⋯⋯⋯⋯⋯．⋯．⋯⋯．⋯．．．．．．⋯．382-2ATHEOR

5、ETICALMODELFORTHEARTFINANCIALINVESTOR’SCHOICEOFTHEAUCTl0NINGMETHOD⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯392．2．1Differentperformancesinonlineandliveartauc疗ons．⋯⋯⋯⋯⋯⋯⋯．⋯．．．⋯⋯．⋯⋯．4222．2Theinformationissue⋯⋯．．．．⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．452．3CASESSTUDY⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．472．3．

6、JZ协Presearchmethodology⋯⋯．．⋯⋯．⋯⋯⋯⋯．．⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．472．3．2Datasouces．⋯．．．．．．．．．⋯．．．．．．．．．．．．⋯⋯．．⋯⋯．．．．⋯．⋯．．．．．．．．．．．⋯．．．．⋯⋯⋯⋯．⋯⋯⋯⋯．⋯⋯⋯．⋯—jf29’2．3．3Theonlineartauctionbusinessmodel：Artnet．⋯．⋯．⋯．．⋯⋯．．．．．．．．．．．⋯⋯．⋯．．⋯．．⋯．⋯，482．3．4Theliveartauctionbusinessmodel：Sotheby0live⋯⋯⋯⋯⋯⋯⋯．．．

7、．⋯．⋯⋯⋯⋯．．⋯．．49万方数据2．3．5DifferentperformancesinArmetandSotheby0Live⋯⋯⋯．．⋯⋯．．⋯⋯⋯⋯．．⋯．．⋯⋯．512．3．6Bestpracticetosolvetheinformationissue⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯．．．．．．．．．．⋯⋯⋯⋯552．3．7Empiricafresults⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯573．PRICELEVELSINoNLINEANDLIVEARTAUCTIoNS⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯603．1GE