本地化电子商务运营模式分析

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1、万方数据西南交通大学硕士学位论文第1l页AbstractInrecentyears，Chinesee-commercehasdevelopedrapidly．Moreandmorepeoplehavebecomeaccustomedtoonlineshopping．Datashowthatonthedouble1of2013，taobao’Ssaleingexceeded35billion．Suchahugeamountoftradingreflectesthatthee-commercehas

2、becomeapartofpeople’Sdailylives．However,withtheriseofgroupon，softwaresuchastheMeituan，Publiccomment，AreyouhungryandSOonareverypopularwithpeople．MorepeoplearewillingtopaycheaperpricethroughtheInternetandenjoythevalue-addedservicesforthemselves．Thissho

3、wsthattraditionale-commercemodelisfarfrommeetingtheneedsoflocalUSerS．theriseofgroup-buyingreflectsthefuturetrendofe-commerce．．．．thelocalizationofe-commercc．Localizationofe-commerceisdesignedforlocalUSerS，whichcombinestraditionallocalserviceindustries

4、，SOthatconsumersCanenjoytheservicewithoutleavinghome．Firstly,thestatusofthecurrente-commerceelaboratestudydiscussesthe10calizationofe-commercefeaturesandlocalizationofe-commerceserviceplatform．Secondly,thetraditionale-commercebusinessmodelisanalyzedb

5、ycomparingthevariousoperatingmodes，proposedtheideaoflocalizationofe-commercebusinessmodel—B2C+020．InordertostudytheaccuracyoftheoflocalizationB2C+020operationmode，thispaperanalyzesthepresentsituationoflocalizatione·commerceindustrydevelopment．Thenthi

6、sPapergoesonwiththecaseanalysisofWcompanyinAcity．FromthebusinessstrategyofWcompany,thefutureofe-commercewillbemorelocalized．Atthesametime．thelocale．commercewillsignificantlyimprovethecurrentsituationthatlogisticsisslowintraditionale-businessandrealiz

7、eservicewithintwohours．Thiswillgreatlyimprovetheuser'ssatisfaction．Moreover,onlinepaymentoffiineexperienceof020operationmodeCanbringbetterexperienceservicetoUSerS，andCanalsomakethetraditionalserviceindustryfromoffiinetoonline，leadingtothedevelopmento

8、ftheindustry．Finallythedevelopmenttrendoffuturelocalizationelectroniccommerceisdiscussed．Mobilee-commercewillbringgreatconveniencetotheusers；Theintegrationofonlineand万方数据西南交通大学硕士学位论文第1Il页offlineclosesthedistancebetweenenterprisesandusers，enterprisesC