浅析中国市场o2o模式研究方案

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1、15河北科技学院2016届本科生毕业论文（设计）河北科技学院本科生毕业论文(设计)题目:浅析中国汽车市场O2O模式系别汽车工程系学科门类工学专业汽车服务工程学号B121011043姓名阮丹昱指导教师沈文涛完成时间2015年6月14日15河北科技学院2016届本科生毕业论文（设计）目录摘要·····································································1ABSTRACT·······························································

2、····II一､O2O汽车后服务市场的相关概念···········································2(一)O2O模式概念与特点··················································2(二)O2O模式定义及其内容················································2二､汽车后服务市场存在的问题···············································3(一)规模小､经营分散､缺乏行业组织···········

3、···························3(二)管理服务水平低,行业人员素质参差不齐································3(三)不正当竞争加剧,信息不对称,法规缺失································3(四)汽车后市场服务意识､观念淡薄,缺乏长久战略规划······················3(五)个性需求服务缺乏····················································3三､采用020模式的必要性·······················

4、····························415河北科技学院2016届本科生毕业论文（设计）(一)汽车后服务市场份额不断扩大··········································4(二)电子商务在汽车后市场发挥的作用······································4(三)整合汽车后服务市场,有助于加强市场的良性竞争·······················4四､利用O2O模式应对汽车后市场策略·········································5(一)建立汽车

5、后服务市场不同的服务模式···································51.建立一套标准化的服务体系···········································52.供一站式平台服务,实现个性化需求····································53.形成一支术业有专攻的核心团队·······································54.实行多样化车用品牌商合作···········································55.利用会员卡和移动

6、终端实现闭环控制···································5(二)建立良好的汽车后服务培育体制和企业文化·····························61.引导汽车后市场服务工作人员观念·····································62.定期对汽车后市场各岗位人员培训·····································63.提高自身综合服务体系的竞争优势·····································64.建立富有凝聚力的企业文化和品牌·······

7、······························6参考文献15河北科技学院2016届本科生毕业论文（设计）··································································715河北科技学院2016届本科生毕业论文（设计）摘要O2O即OnlineToOffline(在线离线/线上线下),是指将线下的商务机会与互联网结合,让互联网成为线下交易的前台,这个概念最早来源于美国｡O2O的概念非常广泛,既可涉及到线上,又可涉及到线下,可以统称为O2O｡现如今,整车流通领域的O2O主要有5种类型:积

8、累了十余年