河南省新华书店发行集团发行渠道建设

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1、alsohasavarietyofotherculturalproductssalesandservicefunctionsmodemcompositebookstore，XinhuaBookstorechannelsandformedthebasisofmodernoperatingtheprovince；handvigorouslystrengthenculturalcomplexurbanconstruction．Modembuildingcontainsseveralbookstores，includingcomposite，lar

2、gerconsolidatedoperatingplatform-urbanculturecomplex，astheprovinceXinhuaBookstoremodemchannelsandoperatethebackboneandleader,byasinglepushXinhuaBookstorebooksellerstoculture：productintegrationandservice‘providerstransitiongoals．On—line，tocreatemefirstpro=。fessionalcultureo

3、fHenanelectricityproviders—cloudbooknetwork，onlinesalesofculturalproductsandS葫cicesasthecore，bothVerticalandregionaladvantages，andstrivetocreafeawealthofbooks，educational．distinctive，personalizedserviceandthoughtfulplatformtointeractwiththeprovince’sphysicalstoresonlineand

4、offiine,tobuildthree-dimensional,interactivechannelmarketingsystemHenanXinhua，Bookstore。instorerenovationandexpansionofmajoreffortstopromoterespect，butourcurrenttraditionalbookstoresLeakyCauldroninnovativ_einevitablechoice，andbookcloudnetworkconstructionisperformedtraditio

5、nalphysicalbookstoresfacecompetitivepressuresnetwork，conductbookdistributionchannele-conlmerceplatformusefulattempt．Inparticular,relyonalonghistoryofHenanProvince，XinhuaBookstoreandprofessionaldistributionteam，XinhuanetbookaloneingenuitytocreateacloudofMarxism-bookarea,edu

6、cationalequipmentareaandHenanversionofthebookarea，notonlyasamanifestationofsocialandculturalinheritors，willobtaineconomicbenefits．KEYWORDS：Xinhuabookstore，Distributionchannel,Entitystores，Onlinebookstore1v目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．IAbstract⋯⋯⋯⋯．⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．III弓I言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1jli⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·J一、研究背景和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1二、国内外研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．2(一)国内研究情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一2(二)国外研究⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．2三、研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3四、预期结果⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3第一