中国消费者跨境消费趋势洞察报告——新加坡篇

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1、中国消费者跨境消费趋势洞察报告新加坡篇(精简版)Cross-BorderConsumptionTrendsofChineseConsumersSingaporeVersion(CondensedVersion)2018.04.12目录AgendaPARTPARTPARTPART01020304跨境消费跨境消费新加坡品牌趋势展望市场概览趋势消费洞察Cross-BorderCross-BorderSingaporeanBrandsTrendsConsumptionOverviewConsumptionTrend

2、sConsumptionInsightsForecast01跨境消费市场概览Cross-BorderConsumptionOverview中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-BorderConsumptionTrendsofChineseConsumers（SingaporeVersion）中国跨境电商交易规模稳定增长MarketSizeofChineseCross-BorderE-Commercekeepsgrowing中国跨境电商交易规模以及占进出口贸易总额比例海淘用户规模（亿人）Ch

3、ineseCross-BorderE-CommerceMarketSize&NumberofCross-BorderConsumers(HundredMillion)ShareinTotalImportandExportTrade跨境电商交易规模（万亿元）Cross-BorderE-CommerceMarketSize(TrillionRMB)1跨境电商交易额占进出口贸易总额比例%ShareinTotalImportandExportTrade1035%0.830%825%0.6620%0.415%410%

4、0.225%00%020142015201620172018e20142015201620172018e数据来源：国家统计局Source:StateStatisticalBureau数据来源：艾媒咨询Source:iiMediaResearch中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-BorderConsumptionTrendsofChineseConsumers（SingaporeVersion）跨境消费普及化Cross-BorderConsumptionHasBecomeMorePreva

5、lent不同线级城市消费者消费金额占比2017年不同线级城市消费者客单价及同比增速Cross-BorderConsumptionDistributionofDifferentCityTiers2017Cross-BorderPerCustomerTransactionAmount&GrowthRate%ByCityTiers一线二线三线四线2017客单价PerCustomerTransaction1stTier2ndTier3rdTier4thTier客单价同比增速%GrowthRate%201520162

6、017一线二线三线四线1stTier2ndTier3rdTier4thTier数据来源：阿里数据Source：Alibabadata数据来源：阿里数据Source：Alibabadata中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-BorderConsumptionTrendsofChineseConsumers（SingaporeVersion）年轻用户成为跨境消费主力军YoungConsumersBecometheMainPurchasingPowerofCross-BorderConsumpt

7、ion跨境消费金额年龄分布2017年各年龄段消费者客单价及客单价同比增速Cross-BorderConsumptionValueSharebyAgeGroup2017Cross-BorderPerCustomerTransactionAmount&GrowthRate%ByAgeGroups70前70后80后85后90后95后Pre-70sPost70sPost80sPost-85sPost90sPost-95s2017客单价PerCustomerTransaction客单价同比增速%GrowthRate%

8、100%80%60%40%20%0%20152016201770前70后80后85后90后95后Pre-70sPost70sPost80sPost-85sPost90sPost-95s数据来源：阿里数据Source：Alibabadata中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-BorderConsumptionTrendsofChineseConsumers（SingaporeVersion）国别购