欢迎来到天天文库
浏览记录
ID:32994603
大小:2.10 MB
页数:47页
时间:2019-02-18
《dyj公司的品牌管理分析》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、西南交通大学硕士研究生学位论文第1I页-—_l__E-_
2、__l_____IIl__Il_g目E_l●l____l_I_ll_l目__自自___l_l●●_lII_____-I_●-_FI_
3、目___AbstractSincethereformandopeningup,Chineseindustryhasmaderapidprogress,theclothingindustrieshavedevelopedfromtheoriginalsmallworkshopsintowell—knowncompanieswhoseincomeismorethan
4、10billion.Butthesituationofthemediumandsmallclothingindustriesthataccountsforalargeshareoftheclothingindustrieswillbegrimmerandgrimmer.WiththedevelopmentofChineseeconomics,thelaborcostthathadadvantagesagohasrisensharply;therawmaterialshaverisensignificantly.Alsohasincreasinglyd
5、eterioratingsituationininternationaltrade,such硒imposingimporttariffs,importquotas,restrictionsonChineseclothingindustry,andprotectingtheirownclothingcompanies.TherapidlyrisinginpurchaSecostsalsomakesanumberofinternationalclothinggiantsturningtheirattentiontotheprocurementofSout
6、heastAsiancountries,VietnamandIndia.Somefactoriesaremovedtotheinterior,suchasHenan,Chongqingandothercities.ThemanagementinOurclothingfactoriesismuchrougher,andhasrelativelylowerprofit.Theclothingindustryisatacrossroadsalongthecoast,andtheclothingenterprisesinthesouthhavebeenbra
7、ndingandsellingondomesticmarketssince10yearsago,such弱GroomsuitsandQipaiMen.Thesmallandmediumclothingenterprisesinthenorthemcoasthavebackwardnessandweakbrandawareness.ThefinancialcrisisoriginatedintheUnitedStatesin2007ledtoasubstantialreductioninclothingexportsandthepricedecline
8、.Manysmallandmediumclothingenterpriseshavebeencloseddown.Theenterprisesthathavenotbeenclosedareinanawkwardpositionbecauseofthedreducedordersanddeclineprices.TheseProcessingfactoriesaretheOEMfortheworld-famousbrands,withnoproblemintechnicallevel,processingquality.Chineseeconomyh
9、asbeenbeginningtostimulatedomesticdemand,andhasexceedingdomesticmarketthanexportsforthefirsttimein2008.Aiderasurveyfoundchildren’Sclothingmarket’wefmdthatwiththedevelopmentofeconomics,Chinahasmorethan1,000three。wireorfour-tiercities,ofwhichmorethan400aredevelopedcities,withhigh
10、brand。consciousconsumers.However’inordertocontrollogis
此文档下载收益归作者所有