论凤凰卫视的媒介传播策略 毕业论文

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1、对凤凰卫视传播策略的研究院（系）名称：新闻学院专业名称：新闻学学生姓名：指导教师：BACHELOR'SDEGREETHESIS24 OFDONGHUCOLLEGEWUHANUNIVERSITY  Phoenixmodeofcommunicationstrategies College   ：JournalismSubject   ：JournalismName    ： Directedby：   24郑重声明 本人呈交的学位论文，是在导师的指导下，独立进行研究工作所取得的成果，所有数据、图片资料真实可靠。尽我所知，除文中已经注明引用的内容外，本学位论文的

2、研究成果不包含他人享有著作权的内容。对本论文所涉及的研究工作做出贡献的其他个人和集体，均已在文中以明确的方式标明。本学位论文的知识产权归属于培养单位。    本人姓名：         日期：         24目录中文摘要························································6英文摘要························································7一、“凤凰模式”传播策略的时代背景···························9二、“凤凰

3、模式”传播策略主要表现······························10㈠新闻播报的及时快捷，重大突发事件迅速直播························10㈡有效穿插短新闻，时事新闻深刻····································10㈢重大事件有效采用新闻评论方式，时事评论独具一格，鞭辟入里。········10㈣新闻主播年轻化，新闻评论员老龄化和专业化。························11㈤贯彻人文关怀，主打文化牌。····································

4、···11三、“凤凰模式”传播策略内容分析································12㈠24差异化经营策略···················································12㈡人力资源管理创新策略·············································13㈢媒介融合策略·····················································14㈣品牌竞争战略····································

5、·················14㈤成本领先策略·····················································15㈥多元化发展策略···················································15㈦受众中心传播策略·················································16四、“凤凰模式”传播策略成功的原因······························17㈠先进科学的经营理念····················

6、···························17㈡特色鲜明的栏目设计···············································17㈢24与众不同的主持风格··············································18㈣严谨灵活的管理机制与方式········································18五、“凤凰模式”传播策略成功的启示意义··························21㈠新闻专业主义是媒体的生存之本················

7、·····················21㈡媒体的生存源于创造···············································21㈢话语权将决定媒体的生存状况和发展前途·····························21六、结语························································22参考文献························································2324摘要在当代大众传播语境中，独特的“凤凰模式”2

8、4策略已成为当前国内外传媒学界共同关注的一个热点。风凰卫视以把世界