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1、此项目共收集剪报209篇，广告总价值18,022,566元。其中平面媒体60篇，网络媒体144篇，TV5篇。其中邀请媒体中共收集剪报74篇，广告总价值13,647,975元。其中平面媒体54篇，广告价值12,124,465元；网络媒体15篇，广告价值634,200元；TV5篇，广告价值889,310元。No.MediaNameReportHeadlineDateofPublicationWordsAdValue(RMB)Magazine1.CarAndDriver《名车志》Hand-builtVolkswagenNewPhaeton非典型回归大众新辉腾2010-9-
2、131,185641,0252.MotorTrend《汽车族》NewBornVolkswagenNewPhaeton择日再生2010-9-127,324564,6963.AutoCar《动感驾驭》ChinaIsSatisfactory-VolkswagenPhaeton中国很高兴2010-9-129,369486,2154.ChinaAutoPictorial《中国汽车画报》GermanDignity-NewPhaeton德国式尊贵2010-9-119,175428,2505.AutoMagazine《汽车杂志》PutAsidetheVolkswagenLogo,2
3、011VolkswagenPhaeton如果，不是大众201VWPhaeton2010-9-118,565414,6226.AutoMotorUndSport《汽车博览·车评》UnderstatedLuxury-NewPhaeton低调的奢华2010-9-119,557410,6977.TopGear《汽车测试报告》VolkswagenPhaetonwithSpecializedFeatures大众辉腾确定身份2010-9-120,953386,4678.AutoNews《汽车导报》Sincerity&Strength-NewVolkswagenPhaeton诚意+
4、实力的修炼大众新辉腾2010-11-120,066372,3369.Car《座驾》UnderstatedLuxury,VolkswagenNewPhaeton大众的奢华是闷骚大众新辉腾VOLKSWAGENNEWPHAETON2010-9-116,303364,10310.AutoWorld《汽车与你》NewThinkingofaGoodCar,VolkswagenNewPhaeton3.6FSI好车的新思维大众新辉腾3.6FSI2010-7-115,876266,36411.AutoFan《汽车之友》"WeMustEarnaPlaceintheMostHigh-en
5、dSegment"ExclusiveInterviewwithProf.Dr.MartinWinterkorn,ChairmanoftheBoardofManagementofVolkswagenAG“2010-7-18,454205,702-358-我们必须在最高端细分市场上占有一席之地”专访大众汽车集团董事会主席文德恩教授1.AutoFan《汽车之友》Volkswagen'sNicheCar,VolkswagenNewPhaeton小众人的大众车大众新辉腾2010-7-110,357252,0252.Autotime《车时代》MartinWinterkornKe
6、epsSober-mindedtoLeadVolkswagentoBetheWorld'sLargestAutomaker文德恩清醒如何当第一2010-8-15,30490,1753.LuxuryWatcher《世界奢侈品情报》InternationalTest,VolkswagenPhaeton-NewBenchmarkforLuxurySedanInternationalTestVOLKSWAGENPhaeton豪华轿车的新标杆2010-7-126,489582,7534.TradingUp《优品》CitizenoftheSun,TestDriveofAll-n
7、ewVolkswagenPhaeton太阳之子试驾全新大众辉腾2010-8-117,648476,4935.GolfWorld《高尔夫大视野》ForgeModelforLuxuryCar,NewPhaetonIsProofofUnparalleledQuality-TestDriveofVolkswagenNewPhaetoninSanya,Hainan打造豪华车典范艺术新辉腾见证贵族品质——大众汽车新辉腾海南三亚试驾2010-8-120,637137,5806.Mr.modern《摩登绅士》DriveNewPhaetoninaRainyMorning辉腾微雨忆
