bec高级-第15讲-globalbrands

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1、保存讲义      打印讲义BEC高级精讲班第15讲讲义Globalbrands学习重点1． Homeworkreview2． Makingbrandsglobal3． Promotingabrand4． Oralpractice5． Businesspassagereading6． ReadingTestPart47． Homework I.HomeworkReviewAsamanagerintheserviceindustrysector,I’velookedathundredsofCVsinmytime.Theyareno

2、tnecessarilytheblanddocumentssomebossesmightthinktheyare!Theyarefulloflittlepointerstowardsindividuals’personalitiesandsuitabilityforthejob.ThefirstthingIalwayslookatisanapplicant’semploymentrecord.Icheckforcontinuityandstability.Ifsomebodyhasalonglistofpreviousjobs,

3、allofvaryinglength,alarmbellsstartringing.Ratherthananirregularroutefromjobtojob,whatIhopetoseeisstablecareerprogression.Whatdoestheircareerpathlooklike–isitallstepsforward,oraretherealotofsidewaysmoves?AndIamalwayspleasedtofindafamilypersonwithchildren,becauseinmyex

4、periencetheytendtoberesponsibleandreliable. blandadjective1withoutanyexcitement,strongopinions,orspecialcharacter平淡的ￚ同义词dullafewblandcomments一些平淡的评价2foodthatisblandhasverylittletaste味淡的ablanddiet味淡的饮食ￚblandlyadverbￚblandnessnoun[uncountable] sidewaysadverbifyouaremov

5、edsidewaysatwork,youaregivenajobthatisdifferentbutisatthesamelevelasyouroldjob工作平调Hewouldbemovedsideways,ratherthandemoted.他将会被平调，而不是被贬职。ￚsidewaysadjectiveasidewaysglance 13.Whatfactdoesthewriterhopetolearnfromapplicants’CVs?A Thattheyhaveexperienceofmanydifferentjob

6、s.B Thattheircareershavedevelopedsteadily.C TheopiniontheiremployershadofthemD Whethertheyaremarriedorsingle. B.第一段指出，作者认为从某人的简历中可以看出他的个性以及他是否适合某项工作。作者首先想从简历中了解的是某位申请者的工作记录、其工作持续性和稳定性。他想看到的不是申请人不定期的跳槽纪录而是他稳定的职业历程。文中还提到有家室的人往往是负责任的、可靠的，但这只是稳定性的表现之一。 IneverrelyonCVsalo

7、ne.Wegetapplicantstofillinoneofourownapplicationforms.Weaskwhythey’veapplied,whattheiraspirationsandpersonalgoalsare,andalsoabouttheirinterestsandhobbiesandanyclubstheybelongto.Thatgivesyouausefulinsightintotheirpersonalityandlifestyle.Theapplicationformalsoenablesus

8、totesthowmuchpeoplehaveactuallybeenprogressingintheircareers,becauseweaskfordetailsofthesalariestheyhavereceivedforeachjob. 14.Thew