资源描述：
《bec高级精讲班第14讲businessethics》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、BEC高级精讲班第14讲讲义HomeworkreviewI.Homeworkreviewl Readthistextfromabusinessmagazine.AsuccessfulbusinesswomanLauraAshley’smulti-millionpoundsuccesscameaboutalmostbyaccidentwhenshewasayoungmarriedwoman,pregnantwithherfirstchild.Shedesignedsomescarvesatho
2、mebecauseshewasbored. 0 H Ashley’sdesignsnowdecoratehousesallroundtheworld. H.Thosesimplehome-madeitemsrepresentedthebeginningofabusinessempirewhichisnowwellknowntomillions. ShewasborninWalesin1925butmovedtoLondonin1949whenshegotmarried,andatfirstshewas
3、contenttotakeonthetraditionalhousewife’srole.“Theideaofhavingfourbabies,cooking,sewingandlookingafterthehomesuitedmeperfectly.”9 WhatbeganasahobbyquicklybecameasuccessfulbusinessasshebegantoreceiveordersfromanumberoflargeLondonshops.Itdidn’tstopthere
4、:inthe1950s,whenmostofsocietywaslookingforwardtothespaceage,LauraAshleymadeafortunebylookingbacktopastcenturies,searchingoutolddesignstodecorateavarietyofclothesandhouseholdfurnishings.10 Soontheywerebeingshippedabroadinlargequantitiesandshebegantosel
5、lthemfromherownshop. C.Allthatchangedwhenshebecameinterestedinprintingfabrics.G.ThesetraditionalproductscreatedahugewaveofdemandfromtheUSAandelsewhere. In1961shemovedherbusinesstohernativeregionofWales,wheretheoperationgrewtodominatethetownofCarno.11
6、 AsecondonewasestablishingsomeyearslaterinTheNetherlands. F.Whenitsrailwaystationclosed,Ashleyconverteditintoafactory. Throughoutherlifeanddespitethemultinationalsuccessofherbusiness,Ashleyremainedatraditionalhousewifeatheart. 12 Shesawtheworkplaceasa
7、kindofhome,andheremployeesenjoyedunusuallygoodworkingconditions;forexample,therewerenonightshiftsandtheworkingweekendedatmiddayonFriday.Evenasthecompanygrew,employeesstillhadasayinhowitwasrun.Asshesaid,“oursuccessisduetopeople.Itisouremployeeswhocomefirs
8、t.” 13 They,ofcourse,haveprofitedfromthat–ashavemanyotherswithastakeinthecompany.Thebusinessisnowlargeandsuccessful,withasophisticatedmanagementteam.Tothisday,though,theproductsremaintraditionalandalltheshopsarestilld
