多元化经营战略

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1、AbstractDiversificationstrategyisthehigheststageofcorporationgrowingandasignificantchoicefordevelopmentandexpansion．Thispaperstudytheproblemsofdiversification，includingimportance，effect，condition，basisforsuccessandimplement．pointoutthefieldoferrorsintheprocessofchinos

2、ecorporations’diversifiedbusinessandproposecorrespondingsuggestions．Thestudyofdiversificationstrategyhasnotbeenfullyresolvedabroad，andnonehasbeensystematicallystudiedthisprojectinchina．Thispapernotonlyfilledagapinthisfieldbutalsocomeuptoworldstandardinthestudyofcoreco

3、mpetence．Themaincontentsandconclusionofthispaperarefollowing：1Clearanddefinitetheroleofdiversificationstrategyincorporationbusiness，Analysiseveryactiveandpositiveeffectindiversificationstrategyanddefinetheconditionsofdiversifiedbusiness．2Forthehighfailurerateofdiversi

4、fiedbusinessindomesticandabroadcorporations，thispaperprobesintotheessenceofthetheoreticalbasisofdiversificationstrategy，that’Ssynergy，includingitsinnermechanism，structurebarriersaswellasorganizationneededforimplement．3Byreferringtoabroadadvancedstrategytheoriesandcorp

5、orations’successfulexperienceaboutdiversifiedbusiness，advancedamoreavailableapproachindiversifiedbusiness．thisnewapproachis”leveragecorecompetencies”．Meanwhile，analysistheconcept，characteristic，strategyvalue，testcriteriaandstyletOleverageaboutcorecompetencies．·4Bystud

6、yingthepracticeofdiversifiedbusinessofchinesecorporations，pointoutthefieldoferrorsintheprocessofchinesecorporations’diversifiedbusiness；BycomparingchinesewithAmerican，combinedwithrelatedstrategytheory，advanceanewapproachtodiversifiedbusiness：deVelopcorecompetencies，th

7、encarryoutrelateddiversifiedbusiness．目录导论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1藜翟嚣瀚二薹!镬鳟罐灞鳖j第一章企业战略架构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6第一节第二节第三节第四节第二章企业战略的产生和发展⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯20第一节企业战略的产生⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯20第二节企业战略的发展⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯23第三节战略管理的两大主要学派⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31第二篇毒萎≯多元化经营战略的内涵第三章多元化经营战略的地位⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯34第一节企业战略

8、态势选择⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯34第二节企业成长过程分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯35第四章多元化经营战略的分类和基本原则⋯⋯⋯⋯⋯·43第一节多元化经营战略的分类⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯43第二节多元化经营战略的基本原则⋯⋯⋯⋯⋯⋯