zk公司可持续发展战略探讨

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1、声、I-!『iAbstractWhileoilandcoalhasbeenexhaustedgraduallyandbroughtinheavypollution，peopleputmoreconcernontheforestresource，whichisoneoftopticalrecyclingresourceorgreenresource．Becauseofthelowinvestmentandthesmallandall—roundpolicy,theforestry,especiallyitsdeep—processingandrecycling，develo

2、pmorelowlythanthenationaleconomyIntheotherhand，thesituationindicatesthatitmeetsaverygooddevelopmentchance．ZKCorporationislocatedinFujianProvincewhoseforestresourceisrichandimportantalloverthecountry．HowtotakegoodadvantageoftheplentyforestresourcesinFujianandChinaasfarconvertingtoeconomica

3、lfunctionandcompetitiveadvantage?Howtokeepenterprisesustainingdevelopment?Thisarticleismanagingtopursuescientificmethodstosolvethisproblem．ThispaperisastudyofdevelopmentstrategyaboutZKCorporation．Thearticleisconsistedof5chaptersasfollow：Thefhstchapterisprefacewiththeresearchbackgroundandt

4、houghts．ThesecondchapterhasabriefintroductionofZKCorporation，includingitsgeneralsituation，itsdevelopinghistory,theproblemthatitfacesaboutmazingorapotheosizingtostrategy，andthenrecognizingsignificanceofstrategicmanagementagain．ThethirdchapteranalyzesthedetailedexteriorcircumstancesofZKCorp

5、orationatpresent，includingmacroeconomycircumstancesandindustrycircumstances．OnemphasesintroducingthepresentsituationandtheirdevelopingtrendsofforestrychemicalindustryandaromaticindustrythatZKCorporationbelongedto．Inthebasisofformeranalysisatitsinternalresourcesandexteriorcircumstances，the

6、fourthpointsOUttheopportunityandthreatenthatitfaces，itsstrengthsandweaknesswithstrategicmanagementtheoryThelastchapterbringsforwardsomeeffectiveproposalstochangeZKCorporationsituationaccordingtothementionedabove．Itsuggeststakingaseriesofdevelopingstrategyandenlargingstrategicalliance，mean

7、whilecarryingoutinternationalmanagementsandbusinessprocessre—engineeringtOke印themsustainingandlastingdevelopment．KeyWords：ForestryChemicalIndustry,DevelopmentStrategy，2i．10T●●J．I目录第一章绪论⋯⋯。弟一早瑁比⋯⋯。目一、论文研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。l二、研究思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯：⋯⋯⋯⋯⋯．．2三、论