基于供应链视角的蔬菜生产者质量安全行为研究

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1、万方数据山东农业大学全日制硕士专业学位论文effectsofeachparameteronstablestrategy．Researchshowsthat：thespecificperformanceofvegetablesupplychainqualitysafetybehaviorcoordinationisqualitysafetybehaviorofvegetableproducers，processingenterprises，cooperativeeconomicorganizationandsupe

2、rmarketshouldbeconsistent谢tlltheoverallobjectiveofsupplychain，cooperateproperlywitheachother,topromotethesupplychainmakesmoothevolutionfromjuniortosenior,fromdisorderlytoorderlysteadyevolution，embodiedaSuniforminfourlevelswhichareinteriorofthemainbody,supplyc

3、hain，decisionthinkingandevolutionaryprocess，thecoordinationevolutiondirectionofthebehaviorisundertheinfluenceof7factorswhichareearnings，excessearnings，incomedistributioncoefficient(responsibilitysharingcoefficient)，coordinationcosts，rewardsandpunishmentcoeffi

4、cient，problemexposedprobabilityandeconomicloss．111ecountermeaSuresandsuggestionstoimprovethequalitysafetybehaviorofvegetablesproducersdeterminesthefinaldestinationforthepaper．Thischaptercarriesonthebasisofbasictheoryanalysis，situationanalysis，implementationin

5、tentionanalysis，analysisoftheformationmechanism，coordinationgameanalysistovegetableproducers’qualitysafetybehavior,startsfromthemacrolevelguidedbythegovernment，themesolevelcentredonsupplychainentitiesandthemicrolevelbasedonvegetableproducers，putsforwardthecou

6、ntermeasuresandsuggestionstoimprovethequali够safetybehaviorofvegetablesproducers．Mainlyincludes：thegovemmentshouldstrengthenthepropagandaandsupervision，perfectindustrylegislation，strengthenthesupport，supplychainentitiesshoulddeepenthesystemreform，expandthescop

7、eoftraining，establishinformationplatform，vegetableproducersshouldimprovepersonalquality,strengthenthesenseofresponsibility,implementtherelatedlawsandregulations．Keywords：vegetablesupplychain，producers，behaviorofqualitysafety,theoryofplannedbehavior,theoryofev

8、olutionarygameV万方数据山东农业大学全日制硕士专业学位论文l绪论1．1研究背景及意义中国是蔬菜生产大国且年出口量居世界第一位，蔬菜作为必要的生活消费品，其质量安全问题不仅关系到国民健康，还事关我国农产品国际竞争力、农业经济发展以及农民收入增长大局。虽然我国从2001年开始便相继采取“无公害食品行动计划”、“无公害农产品国家认证”以及“食品质量安全专项整治”等