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1、ABSTRACTABSTRACTPostalenterprisesarestate-ownedpostalservicesoperatingpublicenterprises.Withthedevelopmentofeconomyandsocietyandacceleratedprocessofthepostalmarket,ZPostOfficeascounty-levelpost,andthatdevelopmentstrategyisnotclear,businessstructureandresourceallocationisunreasonable,lackofh
2、umanresourcesdevelopment,weakmarketingandservicesystemconstruction,cohesionandthecompetitivenessofenterprisesisnotstrong,insufficientdegreeofintegrationwiththelocaleconomicdevelopmentandotherissues.Tofundamentallysolvethecurrentproblemsintheenterprisedevelopment,realizethedevelopmentoftheen
3、terprisebusinesstransformationandupgrading,andthecomprehensivetransformationandupgradingoftheenterprise,itisnecessarytostrengthenstrategicresearch,identifytheirownposition.Thispaperconsistsofsixchapters.Thefirstchapteristheintroduction,introducesthestudybackground,significance,content,metho
4、dsandresearchstatusreview.SecondchapteristheanalysisofexternaldevelopmentenvironmentofZPostOffice.UsingPESTanalysisandfiveforcemodelanalysistoolsrespectivelyonmacroenvironmentandindustrycompetitionsituationmakespecificanalysis,identifyopportunitiesandthreatsfacing,seekingdevelopmentofbreakt
5、hrough.ThethirdchapteristheanalysisofinternaldevelopmentenvironmentofZPostOffice.Analyzetheresourcesandcapacityoftheenterprise,identifytheadvantagesanddisadvantagesoftheenterprise,inordertofosterstrengthsandavoidweaknesses.ThefourthchapterthroughacomprehensiveSWOTanalysis,proposedevelopment
6、strategiesforZPostOffice,namely,stability-orientedstrategy,strategyofcostleadership,differentiationstrategy,financialstrategy,marketingstrategyandhumanresourcestrategy.ThefifthchapterisdevelopmentstrategyimplementationforZPostOffice,basedonthepreviousanalysis,financialcontrol,platformsuppor
7、t,humanresourcedevelopment,theconstructionofmarketingandservicesystem,businessdevelopmentandtransformation,andtheexploringstrategiesofregionaleconomicintegrationdevelopmenttoimplementconcretemeasures.Thesixthchapterisclosing,II万方数据ABSTRACTillustratethisa
