多模态理论视角下中英文环保广告对比的研究

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1、Title：ContrastiveStudyonEnglishandChinesePro．environmentalPublicServiceAdvertisementsfromthePerspectiveofMultimodalTheoriesMajor：LinguisticsandAppliedLinguisticsName：ZhangNanSignature：Supervisor：TianJinpingSignature：丛翌趣√AbstractInthisinformationeraofexpansion，informationtransmissionwayisbe

2、comin2variable；languageisnolongertheonlywaytoexpressthoughts，ideasandtransmitinformation．Multimodaldiscourseisoccupyingapositioninpeople’Sdailylife．Multimodalanalysisisneededinsocialsituationslikewords，typography,color,soundandimagearewoventogethertomakemeaning．BasedonSystemicFunctionalGra

3、mmar,KressandVanLeeuwenproposedaframeworkforvisualanalysiswithinterpretationofimagesfromtheaspectsofrepresentational，interactivemadcompositionalmeanings，whichhashadaprofoundinfluenceonpeople’Sresearchindoingmultimodaldiscourseanalysis．Pro—environmentalPublicServiceAdvertisements(PSAs)publi

4、cizethedeteriorationofeco‘environment，propagatepro。environmentalknowledgetomakepeoplerealizetheImportanceofenvironmentalprotection，appealpeoplebeautifyourlivingenvironmentwithsimpledailybehaviors．ThisstudymakesacontrastiveanalysisonEnglishandChinesemultimodalPro—environmentalPSAstofindthes

5、imilaritiesanddifferencesbetweenthemintermsofmetafunctionsofimageandlanguage．Inthisstudy,thefortyPSAs(EnglishandChinesePSAseachwithtwenty)arecollectedfromtheInternet，andsixofthemwhichhavethesainethemeareanalyzedinaspecificway，thenthefeaturesofEnglishandChinesePSAsarediscussedonthebasisofov

6、erallquantitativeanalysis．ThisstudyanalyzestheimagesineachPSAintermsoftheirrepresentationalmeaning,interactivemeaningandcompositionalmeaning，meanwhile锄alyzeStheideationalfunction，interpersonalfunctionandtextualfunctionofthelanguage，thenbriefdiscussestheword．imagerelationbasedonMartinecandS

7、alway’Stheory．Thestudyindicatesthatthetheoriesofmultimodaldiscourse山西师范大学硕士论文analysisisapplicabletoEnglishandChinesePro—environmentalPSAs，imageandlanguagemodescooperatetomakethePSAmeaningcomprehensiveandaccurate．TherearesomedifferencesbetweenEnglishandChineseP