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1、2014年考研英语阅读理解：社交网站的商业用途 Themostenthusiasticusersofsocial-networkingwebsitesmaybeexhibitionistteenagers,butwhenitcomestomoregrown-upusebybusinesspeople, suchsiteshaveasurprisinglylongheritage LinkedIn,anon-linenetworkforprofessionalsthatsignedupitsten-millionthuse
2、rthisweek,waslaunchedin2003,afewmonthsbeforeMySpace,thebiggestofthesocialsites.Consumeradoptionofsocialnetworkinghasgrabbedmostattentionsincethen Butinterestinthebusinessusesofthetechnologyisrising.. Socialnetworkinghasprovedtobeofgreatestvaluetocompaniesinrecruit
3、ment. Unlikeasimplejobsboard,socialnetworksenablememberstopasssuitablevacanciesontopeopletheyknow,andtore-ferpotentialcandidatesbacktotherecruiter. Soemployersreachnotonlyactivejobseekersbutalsoamuchlargerpoolofpassivecandidatesthroughreferrals. LinkedInhasover350
4、corporatecustomerswhichpayupto$250,000eachtoadvertisejobstoitsexpandingnetwork Havinglotsofpeopleinanetworkincreasesitsvalueina"superlinear"fashion,saysReidHoffman,LinkedIn'sfounder. Hesayscorporateuseofhisserviceisnowspreadingbeyondrecruiters:hedgefundsuseittoide
5、ntifyandcontactexperts,forexample.Jobster,aSeattle-basedsocial-networkingsite,isentirelydevotedtorecruitment.Jobseekerscanposttheirownprofilesandtagtheirskills;thesetagsarethenusedtomatchcandidatesagainstjobspos-tedbyemployers.UnlikeonLinkedIn,companiescansetuppri
6、vatenetworkstoensurethattherightkindsofpeoplearealertedtoopeningsandthatthedatatheypostremainundertheircontrol.Informationneedstostaybehindwhenauserleavesthecompany,arguesJasonGoldberg,Jobster'sfounder.WhereLinkedInemphasisesscaleandJobsteremphasisesspecialisation
7、,VisiblePath,astart-upbasedinNewYork,focusesonthestrengthofindividualrelationships. Thefirmanalysese-mailtraffic,calendarsanddiaryentriestoidentifythestrongestrelationshipsthatexistinsideandoutsideacompany.Anobviousapplicationistogenerateleads:asalesmancanusethese
8、rvicetoidentifywhowithinhisnet-workhastheclosestlinkstoaprospect,andrequestanintroduction.Toworkwellinthebusinessworld, socialnetworkinghastoclearsomebi
