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1、万方数据Subject：StudyonCoreCompetitivenessPromotionStrategyofZCompanySpecialty：MasterofBusinessAdministrationName：LiBingzheng（Signature）Instructor：LiYongqing（Signature）AbstractMiningisthefoundationofheavyindustry,fuelindustry,machinerymanufacturingandotherindustries,themining’sstabledeve
2、lopmentplaysanimportantroleforthenationaleconomy’shealthyoperation.CoalenterprisesinChinabelongtothespecialproduction-orientedenterprises,generallyhavepoorproductionconditions,large-scaleenterprises,weakscienceandtechnologycapacity,theweighteconomicburdenandothercharacteristics.Again
3、stthisbackground,thereasearchofcoalenterprises’competitiveness,especiallycoalenterpriseshowtoobtain,maintainandupdatethecorecompetitivenessisverynecessary.Undertheanalysisoftheinternationalchangeswithinthescopeofthecurrentsituationintheworldandthecoalindustrydevelopment,detailedanaly
4、sisthedevelopmentofChinesecoalindustry,thiscontextproposedthecurrentopportunitiesandchallengeswhichthecoalindustrydevelopmentfacing.UsingSWOTanalysismethod,analysingZcompany’sexternalenvironmentandinternalconditions,identifingthethreatsandopportunitiesthecompanyfaced,inordertomakethe
5、companyabletoformulatebetterdevelopmentstrategies.AndfromZcompany'ssevenaspectsincludingstrategicdecision-makingability,operationmanagement,managementmodel,technologydevelopment,corporateculture,marketingandhumanresourcestoanalyzethecompany'sinternalenvironment,fromZcorporation’smacr
6、oenvironment,industryenvironmentandcompetitorthreeaspectstoanlysisthecompany'scurrentexternalenvironment,onthebasisoftheaboveanalysisproposedviablemeanstoimprovetheZcompany'scorecompetitiveness.ConclusionsofthisstudycannotonlyhelpZcompanyfindingwaystoconstructionandcultivateitscoreco
7、mpetence,butalsohaveacertainreferencevalueforothercoalcompanies’development.Keywords:ZCompany；CoreCompetitiveness；SWOTanalysis；CoalindustryThesis:ProjectResearch万方数据万方数据目录目录1绪论............................................................................................................
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