中国钓具制造企业竞合策略分析

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1、3．4中国钓具制造企业战略环境分析··················133．4．1宏观环境PEST························133．4．2行业环境五力························153．4．3竞争环境SWOT·······-················174中国钓具制造企业竞争合作的因素分析···········204．1宏观环境下竞争的必要性·····················204．1．1竞争有利于中国钓具制造行业巩固在全球市场上的领导地位····204．1．2竞争有利于世界垂钓运动的发展············

2、····204．2微观环境下竞争的必要性·····················204．2．1竞争有利于我国钓具行业标准的建立、完善和提高········204．2．2竞争有利于钓具行业核心企业的脱颖而出············204．2．3竞争加速服务体系的建立···················214．2．4竞争有利于品牌建设·····················214．3中国钓具制造企业合作运营的作用·················214．3．1减少交易成本费用······················214．3．2降低经营风险············

3、············224．3．3避免过度竞争························224．3．4实现联合营销························234．3．5资源共享互补························235中国钓具制造企业竞合模式分析··············245．1钓具制造企业竞合原则······················245．1．1互惠互利··························245．1．2目标市场相同或相近·····················245．1．3优势互补············

4、··············245．1．4形象一致··························255．1．5强强联手··························255．2竞合模式的特点·························255．3竞合模式形态表现························265．3．1横向竞合模式························265．3．2纵向竞合模式························275．3．3电子商务竞合模式······················275．4对各种竞合模式的评价

5、······················28■i6中国钓具制造企业竞合模式的实现机制···········306．1中国钓具制造企业竞合模式的协调机制···············306．2中国钓具制造企业竞合模式的监管机制···············306．2．1行业标准体系和监管规范的建立问题··············306．2．2现有成功经验对监管机制的促进作用··············3l6．2．3标准认证和行业交流是监管机制的必要手段···········3l6．3中国钓具制造企业竞合模式的信任机制···············316。3．1对竞合模

6、式合作成员进行慎重选择···············316．3．2建立公平的利益共享机制···················3l6．3．3失信损失··························326．4中国钓具制造企业竞合模式的保障机制···············327结论··························33参考文献·························34致谢···························35个人简历·························36发表的学术论文··················

7、····37中国钓具制造企业竞合策略研究1概述基于导师和个人的研究方向，以及本人的专业背景、知识结构、兴趣爱好、从业经验等原因，在导师的指导和帮助下，我选取《中国钓具制造企业竞合策略研究》作为硕士论文题目，希望通过我的研究与分析，能够对相关的理论进行验证与补充，也希望为中国的钓具制造行业更好更快的发展提供一定的指导与帮助。当前，面对2008年以来持续的经济低迷，像钓具制造企业一样的、以国外市场为主的外向型制造业，面临着巨大的挑战。转战国内市场，需要投入巨额资金、打造专业团队，更需要耐心和时间，很多企业倒在了拓展国内市场的路上。这时，竞合成