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ID:32215440
大小:1.86 MB
页数:40页
时间:2019-02-01
《新医改环境下mebo医药企业发展战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、theoryandreviewedtheevolutionoftheenterprisestrategicmanagementideas,thendiscussedthelabour-intensivegrowthstrategy,integrationgrowthstrategyanddiversifieddevelopmentstrategy.Thet11irdpartistheenterprisestrategicenvironmentanalysis.Thischapterdetailedanalysisthemacroenviron
2、mentandtheindustrialenvironmentthatOurcountrymedicineenterprisearecurrentlyfacing.Thenitdiscussedthecompetitivepharmaceuticalcompanysituationanddevelopmentdirection.ThefourthpartbrieflyaccountMEBOenterprise’Sprofileandtherecentlyperformance.ThroughthemethodofSWOTanalysisdem
3、onstratestheMEBOpharmaceuticalenterprisedevelopmentadvantagesanddisadvantagesandpresentsthechallengesandopportunities.Thefifthpartisthenewmedicalenvironmentpharmaceuticalenterprisedevelopmentstrategyresearch.InthispartthepaperfirstidentifiedthedevelopmentstrategiesofMEBOpha
4、rmaceuticalenterpriseanddeterminedthefuturedevelopmenttrends.Thispartputforwardsevensecuritymeasurestoimplementofthestrategicplanning.Thesixthpartisconclusionandprospect.Throughtheaboveresearchconclusionisobtainedinthispaper,thenprospectedthedevelopmentofOurcountrymedicinee
5、nterprise.Ihopeforthefurtheranalysisonthemedicalenterprisedevelopmentstrategy.KEYWORDS:SWOTanalysis;strategicmanagement;developingstrategies:ImplementationstrategyCLASSNO:1.3研究内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31.3.1论文研究内容⋯⋯...⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31.3.2论文研究基本框架⋯⋯⋯⋯⋯⋯
6、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。4论文框架如图1.1⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。41.4论文创新点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52理论与文献综述62.1企业战略概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62.2企业战略管理思想的演变⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..72.3企业战略理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯82.3.1价值链分析理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
7、⋯⋯⋯82.3.2PEST分析理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.-⋯⋯⋯⋯⋯⋯⋯⋯.82.3.3SWOT矩阵分析理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯82.3.4企业发展战略理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯93企业战略环境分析3.1宏观环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.1l3.1.1经济环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。:⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ll3.1.2社会环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.133.1.3政
8、策环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.143.1.4技术环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.153.2行
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