新医改背景下医药企业市场营销策略研究

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1、新医改背景下医药企业市场营销策略研究【摘要】伴随着我国经济的快速发展，我国的医疗事业也在进行着改革，截至目前，我国的新医改已经确定了明确的发展目标，其最终目的就是让每个人都能够享受医疗服务，并且要将医疗事业朝着公益化方向发展，这势必会对我国的医药企业产生很大的影响，将会扩大医药市场、促使医药分家，使医药产业链的各种关系趋向和谐透明。基于此，论文主要分析了我国医药企业营销工作现状，阐述了新医改对医药企业营销环境的影响，最后提出了新医改背景下医药企业市场营销策略，以供参考，希望能够促进我国医药企业的快速发展。

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